The luxury store, Flannels, part of Frasers Group, has announced that it plans to open 15 new store over the next five years, including three flagship stores in Sheffield, Leicester and Liverpool.
Each new store will be at least 30,000 sq ft and along with Flannels clothing offering will include beauty halls, gyms and restaurants. The 120,000 sq ft Liverpool shop will open in Autumn 2021 and is to cover seven floors, along with the chain’s first dedicated beauty hall.
Frasers Group’s head of elevation, Michael Murray, commented: “We recognise Liverpool as a powerhouse of culture and style – it’s a symbiotic home for Flannels. While the idea of the ‘regional divide’ is dead, we recognise that communities are welcoming exciting, much-needed additions to their high streets with open arms.
“Liverpool is the fifth-largest retail centre in the country and, in our opinion, underserved – we’ll be the first and only multi-category destination to mark the city. The market has an unmatched appetite for the type of luxury we do best; we’re incredibly excited to deliver a world-class experience to the city and have no doubts on the success of our strategy.”
In 2019 Flannels opened its 45th store in the UK, a £10 million flagship store in London’s Oxford Street.
