Autumn Fair, the UK’s largest B2B retail trade show for Home, Gift & Fashion of the season taking place at the NEC Birmingham from 7–10 September 2025,is proud to unveil a stellar line-up of first-time exhibitors, each bringing fresh energy, creativity, and innovation to the UK’s leading marketplace for home, gift, fashion, and lifestyle.
This year’s show will welcome a 25% increase in new exhibitors from last year highlighting a significant surge in fresh talent and entrepreneurial spirit across the show floor. Retailers can expect a diverse array set to inspire with bold design, sustainable thinking, and irresistible gifting opportunities, all perfectly timed for the festive season and beyond.
New Business Pavilions
Supporting emerging talent is a hallmark of Autumn Fair, and the New Business Pavilions continue to go from strength to strength, with a 44% increase in the number of exhibitors from last year. These dedicated spaces offer a vibrant platform for first-time exhibitors and small businesses, providing buyers with a brilliant discovery zone packed with fresh and original ideas. Located across the show’s key sectors Home, Gift, and Fashion they feature exciting new brands including The Tipsy Candle Company, TA Pop UP Frames, Tarro Skincare, Danla, Emrsensitivity, Little Paws Big Memories, Soussans, Zoe Doodler, Daphne Designs, Charlotte Race Cars, EMF Publishing, Baby Bambinos, Naturally Nepal, Soak and Sleep, The Artistic Wanderer, Jasper & Co, Nudie Jewellery, and La-Hood.
Soraya Gadelrab, Event Director, Autumn Fair says, “This year’s show is already breaking records, with a significant percentage of new-to-show brands and exclusive exhibitors. We know how important it is for our visitors to discover exciting new brands and products, so we’re delighted to be able to present a fresh line-up of new brands and the continued growth of our popular New Business Pavilions. Don’t miss these game-changing debuts – join us at Autumn Fair 2025, where the future of retail is being written, one brilliant brand at a time.”
To further support new exhibitors and help buyers easily discover new products, Autumn Fair’s Community Development Team will be facilitating guided tours that connect buyers with the latest brands and innovations. These curated introductions aim to bring the two communities together, making it easier than ever for retailers to uncover what’s new at the show.
Heritage Meets Innovation:
Joining the show for the first time, Bedeck brings over 70 years of homeware expertise, showcasing its expansive portfolio of house and licensed brands, including the anticipated launch of its Land & Shore collection.
Hedgeroe Home offers an interiors lover’s dream, with beautifully crafted furniture, lighting, and home accessories
Atolia Designs presents a refined collection of sustainably sourced wooden tableware, soft furnishings, and festive décor, all debuting just in time for Christmas.
Tiny Treehouses introduces a whimsical twist to plant lovers’ décor with its intricate miniature treehouse kits, a build-it-yourself concept designed to delight and inspire creativity. Lars Wijers from Tiny Treehouses says, “Autumn Fair marks our first step into the UK wholesale market, and we’re thrilled to be introducing our products to retailers for the very first time. We’ll be showcasing our bestselling designs alongside exciting new launches, all crafted to spark curiosity and creativity.”
Manhattan Portage, the iconic New York lifestyle brand, is set to relaunch in the UK, showcasing its signature messenger and urban utility bags; bold, functional, and perfect for style-savvy commuters and creatives. Achante Nicholson says, “We’re excited to be first-time exhibitors at Autumn Fair 2025 and will be using the show to re-launch Manhattan Portage bags in the UK with a bold new collection. While the brand has had previous exposure in the UK, this marks a new chapter, with a refreshed product range and focused retail strategy tailored to the UK market.”
Emotive Art, Meaningful Wellness, and Sustainable Stories:
Self-taught artist Ben Goymour brings emotional depth to Autumn Fair, unveiling a new range of limited edition and framed prints rooted in his powerful personal journey from military life to artistic success.
In wellness, the Areca Plus Card™ makes its UK trade debut. A pocket-sized EMF protection sticker backed by scientific research, offering tech-weary consumers a chance to recharge and reset. Founders, Magalie and Jean-Marc Degioanni say, “We’re excited to debut at Autumn Fair with the Areca Plus Card™ – a compact wellness sticker designed to help protect against the effects of EMFs from mobile phones, Wi-Fi, laptops, and smart meters.”
Tarro Skincare, a British farm-to-face brand, blends tradition and nature with tallow-based balms and botanical skincare crafted from locally-sourced ingredients making it the perfect discovery for clean beauty buyers.
Adhock, a Devon-based sustainable homeware brand, presents its upcycled wine bottle candles and reed diffusers, with a meaningful pledge: 10% of proceeds go to UK wetland conservation via the Wildfowl & Wetlands Trust.
The Tipsy Candle Co will delight scent seekers with their mindful, cocktail-inspired luxury soy candles offering a sensory journey with every flame.
Fresh Fun for Families and Kids:
The indie game scene thrives at Autumn Fair with first-time exhibitors like Worgan Games, known for its irresistibly fun and silly family games, and WHIZ KID GAMES, bringing its eco-friendly, educational Go Genius series – complete with exclusive show offers. Founder and former MD of The Lagoon Group Heather Watherston shared her excitement: “It is great to be coming back to Autumn Fair – it is one of my favourite shows as everyone is singularly focused on Christmas and our Go Genius games make great gifts. The games have vibrant eye-catching graphics and really engaging gameplay. Children love playing them and adults love buying them as they keep children “unplugged” and learning while they play!”
Race Masters enters the toy space with FlexiTrack, a no-batteries-required, gravity-powered racetrack made in the UK and designed to spark imagination and independent play.
For little fashionistas, Baby Bambino’s makes its show debut with its award-winning, affordable and stylish clothing for babies and children, backed by celebrity fans and a loyal community of modern parents. Founder, Priscilla Karsan says, “We’re thrilled to be exhibiting at Autumn Fair 2025. This is a huge moment for us as we continue to grow our visibility in the retail sector and connect with buyers who are looking for something fresh, exciting, and genuinely relatable for today’s parents.”
Playful Gifting & Feel-Good Finds:
Quirky and heartfelt, Bewilderbeest brings humour and artistry together with illustrated cards, coasters, and prints that promise to make visitors laugh out loud.
Izzoo, a charming new brand of animal-inspired enamel pins, bookmarks and accessories, turns cute into collectible with delightful designs celebrating every creature big and small.
Top Fashions, with generations of expertise, shares its vibrant cultural collection of homeware, cookware, and festive goods rooted in Indian tradition.
EMF Publishing invites gift and book retailers to explore its growing collection of keepsake journals, memory books, and mindful colouring, each title crafted to inspire, reflect and connect.
Autumn Fair is the definitive platform for sourcing new products, discovering next-season trends, and forging meaningful retail partnerships. The arrival of these passionate new exhibitors promises a dynamic and diverse offering across the show floor – from luxury homeware to wellness must-haves, meaningful gifts to imaginative play.
Whether restocking for Q4, discovering new ranges, or forging new supplier relationships, Autumn Fair remains the essential event for the retail trade calendar – bringing together over 800 leading brands and 12,000+ retail buyers for four days of high-impact product discovery ahead of the busiest season in retail.
