Iconic British plush brand, Jomanda, is proudly celebrating two decades in business, bringing joy to children (and grown-ups) across the UK and beyond with its signature ultra-soft plush designs.
From the iconic Highland Cow to new farmyard favourites, Jomanda has become a go-to name for independent retailers seeking premium-quality toys that are beautifully made, machine washable, and suitable from birth. Designed in the UK with ethical production standards, Jomanda products offer timeless appeal for gifting, play, and comfort.
As part of its anniversary celebrations, Jomanda is unveiling an expanded Farmyard Collection, featuring adorable new characters including geese, pigs, ducks, roosters, and alpacas. Each plush is crafted in the brand’s signature supersoft fabric #SofterThanASoftThing
In addition to its much-loved core range, Jomanda also offers a bespoke plush service, enabling businesses, retailers, and heritage sites to create custom-designed characters and mascots — ideal for brand storytelling and special events.
“Our mission has always been to offer gifts that are softer than a soft thing, with heart, humour and heritage,” says Joanne Holland, Director at Jomanda. “We remain a small, passionate team – and we’re proud to have the continued support of so many independent retailers who are a valued part of the Jomanda family.”
Jomanda will be exhibiting at the Scotland Trade Fair in January and Spring Fair at the NEC Birmingham in February, offering retailers and buyers the opportunity to experience the latest in its beloved plush collection. These key events provide a platform for Jomanda to showcase new designs, connect with current and potential stockists, and continue building its presence within the giftware and retail sectors.
The company is also pleased to have a presence at the upcoming Autumn Fair, where a curated selection of its products will be available to view through the Faire Wholesale stand. As a proud seller on Faire, Jomanda is excited to offer retailers multiple ways to discover and order its products.
Jomanda supplies wholesale across the UK and internationally. To explore wholesale options, visit: www.jomandatrade.com For retail purchases, visit: www.jomanda.co.uk
