The women-led gifting company Treatbox, based in St Leonards on Sea, East Sussex, has expanded into a new 9,000 sq ft warehouse – three times the size of its previous site – to support the continued growth of its operations and team. The move comes as year-on-year demand for personalised gifting continues to rise across the UK[1], with Treatbox experiencing strong sales of its popular subscription gift boxes.
Founded in 2014 by Zoe Charlton, Treatbox was born from the idea to spread kindness and connection through thoughtful gifting. What began as a one-woman small home-based business, has since grown into a thriving women-led operation with 19 employees. Today, Treatbox offers everything from ‘just because’ gifts to monthly subscription boxes and corporate gifting for companies marking milestones such as new starters or work anniversaries.
The move to a new site marks a key milestone for Treatbox, providing improved office facilities, a larger fulfilment area, and a studio for photography and content creation – all designed to boost efficiency, scale operations, and strengthen its fast-growing online presence.
To support this next phase, Treatbox received a £935,000 funding package from Lloyds, which included a commercial mortgage and additional facilities to help with setup and VAT costs. The finance has enabled the purchase and renovation of the warehouse and will support the recruitment of additional staff across marketing, social media and customer services.
With the additional space, Treatbox has been able to double its number of packing stations and streamline fulfilment, cutting packing time per order by 30% and doubling order turnaround speed during peak seasons. Together, these improvements have created the capacity to handle over 50% more orders per day as the brand continues to grow and reach new audiences.
The new site will also enable Treatbox’s in-house designed products – including pyjamas, stationery, and seasonal lines such as its sell-out advent calendar – to continue expanding, with an enhanced corporate gifting range to be introduced.
Looking ahead, the company plans to broaden its UK-based manufacturing partnerships and introduce new in-house product lines in the coming years. As its growth continues, Treatbox will also invest in leadership development for its team and expand its content creation capabilities further.
Zoe Charlton, Founder & CEO of Treatbox, said: “Treatbox started from my kitchen table as a way to make people feel loved and appreciated, even from afar. What began with £300 and a few gift ideas has grown into something far beyond what I imagined – a business spreading kindness, creativity and connection to every corner of the country.
“The support from Lloyds has allowed us to create a space that reflects who we are as a brand and gives us the foundation to keep growing. The new warehouse is not just about size, but about possibility – more room for our team, for new ideas, and for continuing to bring joy to our customers.”
Samantha Bowles, Relationship Director at Lloyds, added: “Treatbox is a fantastic example of a modern British brand that has grown organically by staying true to its values. Zoe and her team have built a business that combines creativity with a strong operational model, and this investment gives them the capacity to scale sustainably.
“It’s been a pleasure to support Treatbox on this next stage of their journey, and we look forward to seeing how the new site helps them continue spreading kindness – one box at a time.”
