Spring Fair (1-4 February, NEC, Birmingham) wi ll spotlight an exceptional line-up of brands exclusive to the show, offering buyers first access to some of the most original, design-led and commercially exciting names in gifting, fashion, beauty, taste, greetings and kids, home décor, housewares, textiles, occasional furniture, lighting, outdoor living and much more. Over 38% of the show’s line-up are exhibiting only at Spring Fair in 2026.
The Gift Destination Awash with Must-have Brands
The strength of the Gift destination at Spring Fair 2026 lies in the breadth and quality of exhibitors choosing to show exclusively at the event, underlining its position as the UK’s most influential buying platform for the sector. From emerging designers and purpose-led start-ups to established brands unveiling new ranges, these exhibitors use Spring Fair as their primary launchpad, giving buyers the confidence they are discovering genuinely new product, fresh thinking and untapped commercial opportunity, while offering exhibitors maximum visibility at a moment when buying decisions are being shaped for the year ahead. From memory-driven keepsakes and sustainable gifts to next-generation confectionery, fragrance and play, the curated selection reflects how modern gifting blends meaning, design and joy.
Within Gift, standout exclusives include Wander Rings, a UK-made travel gifting concept designed to drive repeat purchase through collectible destination keyrings; TINIT, the award-winning metal tin brand transforming everyday storage into display-worthy design; and Encase London, offering deeply personal, one-of-a-kind memory capsules.
Design innovation continues with POTR, whose self-watering, letterbox-friendly plant pots bring sustainability and simplicity to indoor growing, while Neon Magpie delivers joyful, illustrated soaps and gifts bursting with personality. Buyers will also discover Italian eyewear brand OKKIA, sustainable lifestyle favourite Dock & Bay with their ultimate quick dry beach towel along with a range of innovative, high-quality, affordable, and sustainable products. Irish fragrance house Max Benjamin, outdoor specialists The Outdoor Collective, and eco-driven disruptor Seed Revolution, redefining how younger consumers engage with gardening and biodiversity. Seed Revolution also has an exclusive organic vegetable seed partnership with celebrity chef Hugh Fearnley-Whittingstall’s River Cottage with 19 varieties to choose from.
The Noble Badger creates high-quality, affordable gloves and accessories designed for life outdoors. Founded by Craig and Claire Baker, alongside their loyal Border Terrier, Bracken, the brand is built on a shared passion for craftsmanship, comfort, and performance. CQGardens is a unique gifting company designed by actress, author and artist Caroline Quentin. Colourful, witty and engaging, Caroline’s designs are regularly updated and renewed yet always retain a joyful vibe.
Fragrance and bodycare specialist Connock England, represents the best of British craftsmanship and heritage, blending high-quality ingredients to create unique fragrance collections for skin, hair, body, and home. UAE-based global brand ABC Perfumes present a diverse selection of high-quality products and perfumes for brands like AL Absar, Frais Et Frais, Cool and Cool, Al Araaf, Dignite and Snugs. Design-led newcomer Love @ Dante, works with independent female artists and makers and family-run workshops across Asia.
Meanwhile, the expanding Taste sectoroffers a rich mix of indulgence and innovation, from the bold visual appeal of Kandy Kandy and sugar-free specialists Kizandy to artisan producers such as Buckingham Cakes, Gardiners of Scotland, Rosemullion Distillery and premium spring water brand Aqua Angel. Also featured are KatKin, redefining pet nutrition with fresh, human-quality cat food, and gourmet favourites Sweet Tease.
In Greetings, Party & Celebration, Spring Fair introduces the debut of Greetings Lab: Designer Showcase, a curated collective supporting emerging publishers exhibiting for the first time. Featuring brands such as Stop The Clock Design, Vent for Change, Crumpet Prints, Mamelok, Clanna Cards and The Wooden Postcard Company, the showcase champions originality, sustainability and British-made design. The party sector is led by international specialist Folat, delivering over 6,000 celebratory products, alongside luxury stationery and gifting brands including Hearts Designs and RSW International.
The Kids, Toys & Play destination brings together more exclusive heritage names and future-facing innovators. Buyers can explore the timeless charm of Moulin Roty, sustainable outdoor playwear from Grubbybub, creative play concepts from Splat Planet and SQUEEK, and family favourites including Hatley, Ziggle Baby, Little Timbers, Fable & Bear and Russko. Together, they reflect the growing demand for meaningful, well-made children’s products that balance play, sustainability and longevity.
Spring Fair 2026 also shines a spotlight on an inspiring line-up of exclusive Beauty & Wellbeing brands, offering buyers the only access to innovative, design-led and purpose-driven names shaping the future of self-care, fragrance and holistic living. From heritage craftsmanship and small-batch British makers to global distributors and sustainability pioneers, the Beauty & Wellbeing destination reflects growing consumer demand for products that balance ethics, creativity, craftsmanship and experience. Leading the line-up is Eco Bath London, a London-based manufacturer specialising in organic, natural bath accessories and body care. Global distributor Murray’s Health & Beauty brings one of the most comprehensive portfolios in the sector, supplying trusted health, beauty and nursery brands across the UK, Ireland and international markets.
Celebrating colour, creativity and craftsmanship, Bath, Bubble & Beyond presents its award-winning range of vibrant bath bombs, luxurious soaps and innovative shampoo and conditioning bars. Family-run British brand White Rose Aromatics offers beautifully packaged, UK-made vegan soaps, toiletries, candles and home fragrance.
Luxury fragrance takes centre stage with W Perfumery, a niche British perfumery founded by Paris-trained perfumer Louise Smith. Inspired by nature, history and “olfactory archaeology”, each sophisticated scent is formulated, manufactured and bottled in Monmouthshire, delivering truly distinctive, conversation-starting fragrances. Handcrafted fragrance continues with Manor House Home Fragrance, a Suffolk-based business producing pot pourri, botanical candles, diffusers, sprays and fragranced gifts by hand.
Wellness-led innovation is represented by Bodyenrich, an independent aromatherapy and home fragrance brand founded by a qualified aromatherapist. Sustainability-driven personal care brand My Green Routine showcases a complete plastic-free approach to hair, body and dental care. Built around natural ingredients, travel-ready formats and waste-reducing design, the range helps consumers transition to cleaner routines without compromise.
Award-winning British brand Healing Alternatives brings a refined, functional wellness offer spanning skincare, balms, bath rituals, sleep solutions and home fragrance. Also showing exclusively, are Sequence, creators of sustainable, design-forward pill and supplement organisers.
A Spotlight on the Power of Licensing
Spring Fair 2026 places the spotlight firmly on the power of licensing, as an inspiring line-up of brands and creative studios exhibit exclusively within the Licensing Lab, connecting retailers, manufacturers and licensors with the ideas, characters and collaborations shaping modern product development. With the global licensing industry now valued at US $369.6 billion and growing, the Licensing Lab reflects rising demand for brand-led products that deliver emotional connection, storytelling and standout retail appeal.
Among the exclusive exhibitors is Emma Lawrence Designs, renowned for beautifully detailed, hand-drawn illustrations licensed across gift, home and lifestyle categories, with an impressive client list including The Wheat Bag Company, Kingfisher Cards and Samuel Lamont. Textile and surface pattern specialist Este MacLeod brings internationally licensed artwork spanning homeware, wallpaper, stationery and puzzles, while Crumble & Core offers expressive, uplifting illustration-led collections designed to translate seamlessly across interiors, gifting and publishing. Creative agencies including Jehane and Tantau Studio further strengthen the Lab’s offer, representing curated portfolios of artists whose work is already trusted by global brands and independent publishers alike.
Character, brand and lifestyle licensing takes centre stage with exhibitors such as Pink Pig, now extending its successful greetings ranges into licensing with bold new character worlds including Scaly Tales and YeeHaw!; and OddBalls, whose vibrant designs and high-profile partnerships span sport, music and entertainment icons from Team GB to The Rolling Stones and Teenage Mutant Ninja Turtles.
Heritage IP also features strongly, with Threewise Entertainment bringing Bagpuss & Co. to Spring Fair ahead of the beloved character’s 52nd birthday, alongside a broader portfolio of classic British animation properties reimagined for today’s retail landscape.
The Licensing Lab also highlights innovation beyond illustration and character, with Duvet Revolution seeking partners for patent-pending, human-centred bedding solutions designed to improve accessibility and ease of use, and Noxxiez, an international plush specialist redefining soft toys through multifunctional, sensory-led design. Established brand owners and manufacturers including Difuzed, a global leader in branded apparel and accessories, and Peers Hardy, home to watch and jewellery brands such as Radley, Disney and Timberland, underline the Lab’s commercial breadth and cross-category potential.
Designed as more than a traditional exhibition, the Licensing Lab brings the licensing ecosystem to life through a dedicated exhibition zone, a networking lounge for organic collaboration, and an education stage delivering expert-led seminars on licensing, partnerships and product strategy. With more than 4,000 buyers registered with a specific interest in licensing, including department store groups, independents and international distributors, the Lab offers a direct route from creative concept to retail-ready product.
Spring Fair 2026 Reveals an Unrivalled Line-up of Exclusive Home Brands
Home, Living & Décor, The Summer House Edit and Design at Spring Fair unite to deliver the UK’s most influential home sourcing destination.
Showcasing an exceptional collection of exclusive home brands, its expanded Home destination takes centre stage. Encompassing Home, Living & Décor, The Summer House Edit and the newly launched Design at Spring Fair sector, the destination offers buyers unrivalled access to design-led interiors, lifestyle innovation and commercially proven homeware, available only at Spring Fair.
Reflecting the way today’s retailers blend interiors, lifestyle and outdoor living, the Home destination brings together established market leaders, emerging designers and artisan makers across occasional furniture, lighting, textiles, tableware, fragrance, décor and garden-inspired living.
Among the exclusive highlights for 2026 is Gallery Direct, unveiling over 500 brand-new lines. Coach House, celebrating more than 40 years as a trusted family-run supplier, returns with its extensive collection of occasional furniture, lighting, accessories, artificial floral and festive collections, while The Libra Company continues its legacy of refined British interiors with globally sourced occasional furniture, lighting and decorative accessories.
Design-led exclusivity is a defining feature across the destination. Nordic Style launches its 2026 Collection with over 400 new products, including scatter cushions, lighting, mirrors, faux florals and occasional furniture, and Sparta Décor presents its vast range of handcrafted cast stone garden ornaments. RV Astley, Pacific Lifestyle, PR Home and Cotswold Grey further elevate the offer with curated collections that balance contemporary design with commercial appeal.
Lighting is a standout category, with specialists including Nordic Lighting, Searchlight, Khush Lighting and Deluxe Homeart, whose premium LED candles combine atmosphere with modern innovation. Stoneglow Candles, proudly Made in Britain and shortlisted for Gift of the Year 2026, brings luxury fragrance and private-label expertise, while Aery introduces sustainable, plant-based home fragrance made in Bristol.
The destination also champions craftsmanship and material integrity. Ancient Mariner presents ethically sourced, handcrafted furniture, Yearn showcases nearly 50 years of British mirror-making, and Hanlin brings premium sheepskins and natural hides sourced to the highest environmental standards. Textile and soft furnishings buyers can explore extensive collections from Riva Home, Ulster Weavers, Torres Novas and Jack Moore, offering everything from bedding and cushions to luxury linens and tableware.
Tabletop and decorative living are richly represented by brands such as The Otters Brook Collection, Culinary Concepts, Chive, Bloomingville, Umbra, Wikholmform and One.World, while Burgon & Ball bridges home and garden with design-led gifting and its iconic RHS-endorsed ranges. Biggie Best and Hot Tomato add further depth with lifestyle-led homewares and fashion accessories designed for strong margins and broad consumer appeal.
A major evolution for 2026 is the launch of Design at Spring Fair, a curated sector positioned at the Hall 6 entrance. Here, buyers and specifiers can discover interiors brands including Rama Carpets (featuring Christopher Guy and Calvin Klein), Clare Wright Art, Lip Ceramics, Bowron Sheepskins, Maison Marguerite and Urban Nature Culture.
Altogether, these exclusive exhibitors position Spring Fair 2026 as a must-visit destination for retailers seeking standout brands that deliver authenticity, innovation and strong commercial appeal, meeting the evolving expectations of today’s consumer.
