Halloween is is busy making its mark as a key leisure and retail occasion, with British stores stocking spooky versions of everything from pumpkins, trees and wreaths to baubles, witches and ghouls in a ‘Halloweenmas’ frenzy.
New data analysing thousands of transactions between UK shops and brands from wholesale platform Faire shows listings for traditional Christmas products given a Halloween twist have jumped 519% in four years, from 425 products in 2021 to 2,632 in 2025.
The Christmas tree has had the most dramatic makeover of all, with listings for Halloween trees up a whopping 1,800%. The humble front-door wreath has gone gothic too, with Halloween wreath listings up 922%, while Halloween ornaments are up 553% and garlands 267%.
It’s the latest chapter in Halloween’s creep into the festive calendar. Last year, Faire saw a 150% jump in retailers stocking Halloween advent calendars, and this year brands are borrowing from almost every corner of the Christmas catalogue.
Charlotte Broadbent, UK General Manager for Faire, said: “It’s scary! Nothing is safe from Halloween’s clutches. Last year Halloween advent calendars became a sales phenomenon, and this year it seems like anything and everything is on the table as brands get more creative, taking inspiration from Christmas.
“Retailers are really switched on to Halloween as a key trading period in the lead-up to Christmas. It’s a genuine sales catalyst that gives stores a fresh new look and a reason to visit. Halloween products hit shelves from August, but right now is when shoppers really start to buy.
“Baubles, trees, wreaths and even Christmas crackers have all been reimagined for Halloween this year, and ‘Halloweenmas’ is showing no sign of slowing down.”
Michelle Alen, owner of Homely Gifts in Rainham said: “Halloween is really big for us. So big, we dedicate an entire room in store to it from 19th July onwards when the kids break up. It takes us a week to set up. Customers love it. It starts with our goths who will shop the trend year round really, August things start to pick up with the general public and come September, everybody is hunting new Halloween products. Halloween trees are one of the new products we’ve introducing, people have already been using black Christmas trees on socials, so this really is the next step and customers seem to really like them.”
Shoppers are snapping it up. One independent retailer sold out of its 13 Days of Halloween advent calendar three times before it had even officially launched, while a ‘blind box’ erasable pen, packaged in a tiny cardboard coffin, sold out in just four hours.
Libby Ewart, owner of Theboxparty.co.uk said: “ It grows year-on-year. This year, I have bought about 40% more stock. The stock has changed to being more about heirloom pieces, decorations and tableware that you can use again and again. The 13 Days of Halloween Advent Calendar is my absolute best seller and has been since pre-launch. I did three re-orders before I even properly launched the product, just through showing the photos off on my socials. There’s a blind box pen which comes in a little cardboard coffin that sold out in 4 hours. People are using these for Boo Boxes.
“Customers are treating Halloween more like a seasonal event than just a single night, quickly nipping out to ‘trick or treat’ round the block. Houses are decorated earlier and with way more thought than before. Also, this year it falls on a Saturday so there has never been a better excuse for a party.”
Kenyon Hall Farm in Warrington, whose Pumpkin Festival attracted 27,000 ticketed visitors last year and continues to grow annually, is introducing a “Boo Box” stand (a gift box made up of Halloween goodies) this year, allowing visitors to build their own Halloween hamper on-site. Alongside the boxes, an expanded range of autumnal wreaths, garlands and Halloween decorations, categories traditionally associated with Christmas rather than Halloween.
James Makepeace-Taylor, owner of Kenyon Hall Farm in Warrington said: “We are growing our Pumpkin Festival year on year with 27,000 ticketed pumpkin pickers last year. It used to just be about picking pumpkins. Pumpkins, squashes and gourds, are still our bestselling items are carving kits and stickers to ‘pimp your pumpkins’. But this year we’re introducing a ‘Boo Box’ stand where you can create a Halloween hamper and we are trying a bigger range of autumnal decorations this year including wreaths, garlands and picks.”
Anikka, owner of Not Another Bunch of Flowers said: “One of our most popular Halloween gifts is the Boo Basket, think of it as the ultimate cosy autumn gift, with a playful nod to Halloween. Our Boo Baskets can be filled with things like cosy socks, candles, hot water bottles, hot chocolate and delicious, sweet treats, alongside fun Halloween-themed goodies. They’re all about creating that cosy, comforting autumn feeling, with just the right amount of spooky. Everyone is getting on board, from grandparents sending Halloween treats to their grandchildren, to corporate clients looking to surprise their employees with some spooky treats!”
Charlotte Broadbent continued: “What was traditionally a single night celebration has turned into a month-long event mirroring many of Christmas’s traditions, but without the same level of expectation. Halloween family dinners with crackers and tableware, Halloween trees complete with baubles and gift exchanges. Whilst some cynics will no-doubt call out its commercialisation, I think what we’re actually seeing is people investing into Halloween as a reason to share quality time together ahead of Christmas, with lots of fun and creativity at its heart and without the need to spend big.”
