Staffordshire-based greetings and gift brand Sprinkled with Magic has joined the CardGains supplier portfolio, opening up its growing collection to more than 600 independent retailers across the UK.
Founded by Larah Newton, Sprinkled with Magic has grown from a small family business into a greetings and gift brand supplying independent retailers across the country.
The brand is perhaps best known within the greetings industry for its Keepsake Cards – a card and gift in one, featuring a removable wooden keepsake designed to be kept long after the card itself has been given.
The collection was shortlisted in The Henries 2026 and has continued to gain momentum with independent retailers, with positive feedback from stockists and customers alike. Alongside its greetings card collections, Sprinkled with Magic produces a growing range of giftware from its Staffordshire workshop, including frames and personalised gifts.
Joining CardGains gives Sprinkled with Magic access to a network of more than 600 active independent retailers, while giving CardGains members another British greetings and gift supplier to explore through the group.
Dan Newton, co-founder and managing director of Sprinkled with Magic, commented: “We’re really pleased to be joining CardGains. Independent retailers have become a huge part of where we want to take Sprinkled with Magic, so being able to work with a network of more than 600 independents is a brilliant opportunity for us.
“We’ve learnt so much from the retailers already stocking our ranges, particularly with the Keepsake Cards, and we’re looking forward to introducing what we do to many more independent retailers.
“For us, it’s another important step in growing Sprinkled with Magic as a recognised greetings and gift brand, while continuing to make our products here in Staffordshire.”
Darren Ingram, Business Development Manager at CardGains, said: “We’re delighted to welcome Sprinkled with Magic to the CardGains supplier family. As we continue to broaden the opportunities available to our members, it’s exciting to bring in a business offering hand-finished greetings cards and gifts that can help independent retailers offer something distinctive to their customers.
“Customers are always looking for gifts that feel thoughtful and personal, and Sprinkled with Magic is a lovely addition to the choice available through CardGains. We’re looking forward to introducing Dan and his team to our members, sharing their story and working together to build a successful partnership.”
