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New brand identity for Waterford

Luxury crystal glass manufacturer, Waterford, has launched a new brand identity created by London design agency, Identica, including a new logo, colour palette, lifestyle photography and redesigned packaging. With a history dating back to the 1780s, Identica was tasked with re-establishing Waterford as the unequivocal manufacturer of luxury crystal, by celebrating the brand’s authentic heritage,

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Villeroy & Boch tableware transformed into Dining & Lifestyle

German table and homeware giant, Villeroy & Boch, has renamed its tableware division to dining & lifestyle, as the culmination of a gradual process which began in 2019 and was completed fully effective from January 1 this year. The new department offers far more than tableware nowadays whilst the product portfolio has generally become far

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2021 Retail Outlook

Springboard’s Marketing and Insights Director, Diane Wehrle, has set out her vision for retail in 2021, with Springboard’s data and insights providing information which will help identify the key trends emerging from 2020 and the likely outlook for retail in 2021. The biggest threat facing retailers in the year ahead is long term store closures

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