Autumn Fair, the UK’s leading marketplace for gift, home and fashion, returns this September to the NEC Birmingham with its most dynamic and diverse line-up yet. Taking place from 7–10 September 2025, the show is set to welcome over 800 top brands and 12,000+ buyers in search of standout seasonal collections and game-changing gifting inspiration.
At the heart of Autumn Fair 2025 lies a commitment to innovation, discovery and excellence across ten curated destinations, with the Gift sector taking centre stage. Known as the show’s largest destination, Gift will spotlight everything from licensed and personalised gifts to wellness, stationery, kids’ toys, beauty, and more. The sector is focused on unearthing the freshest giftware ahead of the busiest season in retail.
More than 30% of exhibitors are exclusive to the show, many using Autumn Fair as their only UK platform to debut new products and seasonal collections, offering retailers the first chance to access lines that won’t be seen anywhere else. With trend-driven product launches and a record number of first-time exhibitors, Autumn Fair 2025 is redefining what it means to source for success and provides the ultimate sourcing space for trend-driven, season-ready giftware.
Soraya Gadelrab, Event Director at Autumn Fair says, “Gifting is where creativity, innovation, and retail success meet – and Autumn Fair is where it all begins. With a stronger-than-ever showing in the Gift sector, from artisan makers to iconic names, this year’s fair is a true reflection of the energy, talent and direction of the industry. We’re proud to offer UK retailers a one-of-a-kind opportunity to explore, connect and discover products that will shape their next best-selling season.”
From household names like Widdop & Co, Sass & Belle, Ty UK, Candlelight Products, Gingko Design, Richard Lang & Sons, Lesser & Pavey, Bomb Cosmetics, Toasted Crumpet, Gift Republic, Rex London, and Fikkerts, to breakthrough artisan brands in the New Business Pavilion, the show celebrates both the established and the emerging.
Key product launches include:
- Widdop & Co x Studio Blom: A bold new gift & lifestyle collection full of joyful colour
- Treat Kitchen: Expanding into all-year gifting with a fresh SS26 range
- Toasted Crumpet x National Trust: A whimsical mushroom-themed card and gift collection
- The Tipsy Candle Co: Debut launch of cocktail-inspired soy wax candles that bring scent-led gifting to life
- Blue Bear & Co: The world’s first sensory teddy with heartbeat, scent, and voice – a meaningful gift like no other
- Robert Frederick: New Gruffalo’s Child Christmas Collection
- Pikkii: New lines launching for AW25 including fold your own herd of Highland Cows
Don’t miss further new launches from Bubblegum Stuff, Amber Bright Creations, Baby Republic, Clockwork Soldier, Dalian Talent Group, Gift Republic, Lightstyle London, TDM Publishing, Sifcon, Finest for Baby, and hundreds more.
This year also introduces Taste at Autumn Fair, a brand-new food gifting pavilion spotlighting high-impact edible gifting from the likes of Spice Kitchen, Cocoba Chocolate, Chococo, Stylish Whisky.
The show continues to support ethical gifting and sustainability, with a standout Beauty & Wellbeing line-up led by eco-conscious innovators such as CAHM, Oir Soap, Adhock, and Wild Olive. Don’t miss the new launches from Bomb Cosmetics, The English Soap Company, Fikkerts, Heaven Scents Incense, St Eval Candle, Ivy & Twine Candles , Luxury Scent, Fine Perfumery, YFF and White Rose Aromatics.
Gift of the Year Showcase
Celebrating innovation, creativity and excellence in the home and giftware industry, the Gift of the Year Showcase at Autumn Fair displays the most prestigious products in gifting. This is your chance to discover the esteemed winners of The Giftware Association’s Gift of the Year 2025 Awards.
Whether restocking for Q4, discovering new ranges, or forging new supplier relationships, Autumn Fair remains the essential event for the retail trade calendar – bringing together over 800 leading brands and 12,000+ retail buyers for four days of high-impact product discovery ahead of the busiest season in retail.
