Licensed paper products specialist Danilo Promotions is to produce a range of cards – including a personalised collection – sound cards, calendars and giftwrap, gift bags featuring V&S pre-school brand Everything’s Rosie. The full range will be available across the UK from Q1 2013.
The licensing director of Danilo, Trevor Jones, said: “We are excited to join the growing list of Everything’s Rosie licensees, and to be working on such a fun and visually vibrant show that already enjoys a huge TV audience” .
Julie Quirke, director of licensing at V&S, added: “The Rosie brand is attracting an outstanding list of licensees and to be signing with market leaders Danilo in such an important category for pre-school, is testament to Rosie’s soaring popularity.”
