The winners of Gift of the Year 2026, organised by The Giftware Association, were unveiled at a black tie ceremony at the Royal Lancaster London – The Gift Awards – alongside partner awards programme The Greats. Gift of the Year honours outstanding products that capture the spirit of giving across today’s retail landscape.
Home & Giftware magazine editor, Charlotte Cowell, was delighted to help with the judging process at Spring Fair 2026. This year saw one of the strongest and most competitive entry pools to date, with hundreds of brands showcasing exceptional creativity and commercial appeal.
And the winners are…
This year’s winners stood out for their exceptional design, originality, and retail-ready appeal, impressing an expert panel of buyers and retailers. Highlights from this year’s winners include:
- Tiny Notes (A7 Notebooks) by Ohh Deer (Affordable Gifts)
- Tiny Town Soaps by Neon Magpie (Beauty, Bath & Spa). Pictured top.
- Fox Under the Moon – Sentiment Jeweller by Joe Davies (Branded & Licensed Gifts)
- The Bouquet in a Book: Spring by David & Charles (Cards, Wrap & Stationery)
- Flower Measuring Spoons by Sass & Belle (Contemporary Gift)
- Flat-pack self-watering POTR Ocean Pot by POTR (Ethical & Sustainable Gift)
- Aromatherapy Diffuser Bracelets by Kodes (Fashion Accessories)
- Tales of Christmas Puzzle Advent Calendar by Gibsons (Festive & Occasions)
- Coffee & Croissant Club Truffle Tin by The Chocolate Gift Company (Food & Drink)
- Anxiety Toolkits by Sunshine Lane (Health & Wellbeing)
- Aperitivo Spritz Serving Tray & Coasters by Rex London (Home & Kitchen)
- Carnival Candle Collection by Zesty Lemons London (Home Fragrance)
- Car Diffusers by Rosy Roo (Made in the UK & Judges’ Choice Winner)

These products are set to make a significant impact at retail, finding their way into independent stores, major retailers and e-commerce platforms across the UK and beyond.
Chris Workman, PR & Marketing Manager at The Giftware Association, commented: “The quality of entries this year has been nothing short of outstanding. Gift of the Year continues to celebrate the very best in our industry, and our 2026 winners truly showcase the innovation, creativity, and passion that drives the home and gift sector forward. It’s fantastic to see both emerging brands making their mark and established names continuing to innovate. This year’s winners highlight the strength and diversity of our industry.”

A Platform for Success
With the spotlight now firmly on them, winners will benefit from increased exposure, new trade opportunities, and the prestigious recognition of carrying the Gift of the Year 2026 winner’s mark alongside receiving a coveted trophy to showcase globally when they attend shows attracting new audiences.
The Giftware Association will continue to support winners through an extensive programme of press coverage, social media promotion and industry opportunities, helping maximise the commercial impact of their success.
Full list of winners can be found here – www.giftoftheyear.co.uk











