From 2015, Spring Fair exhibitor BySommer began working with Dam Things, the designers of the original and iconic Troll Doll, to give the classic toy a new lease of life as a design icon. Having become a success in Denmark, Sweden and Norway, the new Troll Doll products are coming to the UK following an agreement between Dreamworks/Universal and BySommer to sell GoodLuck Trolls in 111 countries.
Spring Fair recently went to visit BySommer at their HQ in Denmark to get a behind the scenes look at how the company works their magic.
See them at Spring Fair from February 2-6 at The NEC, Birmingham, Hall 4 Stand D46-E47.
