The Home & Gift Association (HGA) is inviting retailers, brands, and suppliers across the home, gift, lifestyle and stationery sectors to take part in its new social media campaign, #ShowUsYourShelfies. Designed to champion the creativity, innovation and hard work that goes into creating successful retail spaces, the campaign encourages members to share photographs of products on shelves, eye-catching displays, new launches and merchandising successes spotted in stores across the UK and beyond.
Whether it’s a beautifully curated gift display, a bestselling product taking pride of place, a seasonal showcase or an inspiring independent retail window, #ShowUsYourShelfies aims to celebrate the people and businesses driving sales and keeping high streets, shopping destinations and online retail thriving.
The campaign also provides retailers with an opportunity to showcase fresh ideas, highlight trends, inspire fellow businesses and share examples of what is working in today’s competitive retail environment.
Gemma Sault, Managing Director of the Home & Gift Association, said: “Our industry is filled with incredible products, creative retailers and inspiring displays that deserve to be celebrated. Every day, our members are creating retail experiences that delight customers and drive sales. #ShowUsYourShelfies is all about recognising that creativity, sharing inspiration and bringing our community together.
“We want to see products in stores, successful displays, retail innovation and examples of great merchandising. Whether you’re a retailer showing off a fantastic display or a supplier excited to spot your products on a shelf, we want to celebrate those moments with the wider industry.”
Members are encouraged to post their shelfies on social media using #ShowUsYourShelfies and tagging the Home & Gift Association. Selected entries will be shared across HGA channels, helping to increase visibility for participating businesses while inspiring others across the sector.
The campaign forms part of the Association’s ongoing commitment to championing the industry, supporting retailers and suppliers, and creating opportunities for members to connect, collaborate and learn from one another.
How to get involved:
Take a photo of a display, shelf, window or product placement.
Email: marketing@hga-uk.org
Include information about which store the photograph was taken in, and any other exciting information
Use the hashtag, #ShowUsYourShelfies.
