Running from today until 24th December, cult London fashion label, House of Sunny, has transformed its flagship Hackney store into a shoppable throwback to the Christmas from your childhood.
East London residents may have noticed the sudden appearance of a giant festive, red bow on the canal-side store. Step into a cosy world built from nostalgia: vintage equestrian photos in traditional Hampshire frames, an old-school TV playing Home Alone on VHS, a working model train set and, of course, pockets of signature House of Sunny knits and bestsellers. It’s part retro dreamscape, part neighbourhood gift shop – and unmistakably House of Sunny.
Not your average stocking fillers
For the very first time, alongside your favourite House of Sunny pieces, you can shop features exclusive gifts from independent makers, hand-selected to bring maximum charm to your festive haul. Think hand-poured candles from Nata Concept, sparkly clips by Feo London and glossy polishes from Shoreditch Nails. Add playful scrunchies from Doodle Buz and TMG’s hand-crocheted dog charms (feat. a few familiar faces from a certain House of Sunny canine collection…), and you’ve got a holiday edit made for quick gifting wins.
Festive treats, prizes and in-store exclusives
• A chance to win up to £300 HOS gift card by posting a letter to Santa via the in-store post box.
• A free gift of your choice when you spend £150.
• Exclusive, limited-edition gift bundles available only in-store.
So, whether you’re shopping for your best mate, your favourite cousin, or yourself (no judgement), this is the place to score something just right. Not the most adept with wrapping paper? The House of Sunny team have you covered, providing an exclusive gift-wrapping service to round off your festive outing.
