Spring Fair is set to reimagine the fashion buying experience with the launch of Fashion at Spring Fair, a brand-new destination dedicated to style, creativity, and the craft of retail. Taking place at the NEC Birmingham, the historic heart of Britain’s fashion and jewellery industries, the launch marks a homecoming for fashion, returning to a city renowned for its design heritage and entrepreneurial spirit. Debuting from 1st – 4th February 2026, this exciting destination brings together the best in apparel, accessories, and jewellery under one inspiring roof.
Created in direct response to buyer demand for a fashion-first experience, Fashion at Spring Fair connects established and emerging brands with thousands of retailers ready to curate the next chapter of their collections. Jackson Szabo, Portfolio Director said, “Fashion at Spring Fair represents a natural evolution in how we bring style, creativity, and commerce together for the UK fashion retail sector. We’ve listened closely to buyers and exhibitors alike, and this new destination is designed to meet their needs. It’s not just a place to discover products; it’s where ideas evolve, collaborations form, and the next stories in fashion retail take shape.”
At the heart of Fashion at Spring Fair is a commitment to experience-led buying and meaningful connection. Buyers will discover immersive spaces designed to bring fashion to life, including The Style Atelier, a striking monochromatic studio hosting live trend forecasts, styling masterclasses, and curated showcases that celebrate innovation and design.
Fashion at Spring Fair 2026 will offer style for every story, showcasing an exciting mix of both established names and emerging talent across clothing, accessories, and jewellery. The New Business Pavilion offers a dedicated stage for up-and-coming brands such as Nudie Jewellery, Artemis Muse, and Livia Betancourt, giving buyers first access to fresh, trend-led collections. Alongside this, a curated selection of standout brands, including Urban Bliss, Lighthouse Clothing, Nina Murati, Decollage, Isle & Stars, Luella, and Girl in Mind, will highlight the very best in contemporary fashion. Jewellery and watches will feature creations from Scream Pretty, Bill Skinner, Ayala Bar, and Peace of Mind, while fashion accessories and leather goods from Rock Luggage, Mala Leather, Ashwood Leather, Alice Wheeler, Pachamama, Yoshi, and Eloise London complete an inspiring edit. With this unparalleled mix of innovation and quality, Fashion at Spring Fair provides retailers with endless opportunities to discover new favourites, curate collections, and source products that will captivate today’s style-conscious shoppers.
Part of Spring Fair 2026’s bold new creative direction, themed Retail Alchemists, Masters of the Mix. The Alchemists of Retail, Fashion at Spring Fair brings together craft, creativity, commerce, and connection in a dedicated space where fashion buyers and brands can connect, evolve, and reimagine what’s next. From trend insights and crafted showcases to high-impact networking, every element is designed to help buyers curate collections and shape the stories defining the seasons ahead.
Fashion brands looking to showcase their collections, and retailers eager to discover the next big trend, are invited to be part of this exciting new chapter. Join the retail community at the NEC Birmingham from 1–4 February 2026 and experience first hand the innovation and opportunity of Fashion at Spring Fair.
Spring Fair: https://www.springfair.com/visitor-registration
