The Giftware Association (GA), in partnership with BATF International, is offering an exclusive opportunity for four of its members to showcase their products at Shoppe Object New York, taking place 2–4 August 2026.
This fully funded initiative has been designed to support UK brands in exploring and expanding into the lucrative US market by providing access to one of America’s leading independent home and gift trade shows.
Shoppe Object is held at the iconic Starrett-Lehigh Building in Manhattan and is renowned for its curated selection of premium brands spanning home, gift, lifestyle, stationery, accessories, wellness and more. The show attracts influential buyers and retailers from across the United States, making it a key destination for discovering emerging and international brands.
Through this programme, selected brands will gain valuable exposure to US buyers without the need to attend in person offering a cost-effective and low-risk entry point into international trade.
What Successful Brands Will Receive
Each of the four selected brands will benefit from a comprehensive support package, including:
- A fully funded showcase space within the UK pavilion worth £1750
- Dedicated display area (approximately 1m wide x 2.4m high), with shelving where applicable
- Professional on-site stand management by BATF International
- Full product representation throughout the show
- Lead generation support
- Detailed post-show feedback and reporting
- Potential order-taking support from BATF representatives
Who Should Apply
This opportunity is open to Giftware Association members who are:
- Exploring opportunities within the US market
- Considering exhibiting independently at future Shoppe Object events
- Already exporting and looking to expand their US presence
Applicants must be export-ready businesses, capable of fulfilling international orders.
How to Enter
Brands are invited to complete the application form, outlining why their products are a strong fit for Shoppe Object New York. Applications will be reviewed jointly by The Giftware Association, BATF International, and the Shoppe Object team.
Only four brands will be selected, with no more than one brand chosen per product category to ensure a diverse and balanced representation of British design.
Membership Requirement
This opportunity is exclusively available to current Giftware Association members. Non-members are encouraged to join in order to access this and other valuable benefits, including export support, industry insights, networking opportunities and business growth initiatives.
Key Dates
- Application Deadline: 5:00pm, Thursday 25 June 2026
- Successful Applicants Notified: Week commencing 6 July 2026
- Show Dates: 2–4 August 2026
Important Information
- Open to UK-based brands only
- Applicants must be GA members at the time of selection
- Brands are responsible for shipping products and materials to the US
- Products will not automatically be returned post-show; collection must be arranged by the brand
- Final selection rests with the judging panel and Shoppe Object team
To Apply please use the following link – https://fs27.formsite.com/z9XWjT/uat7t6smtm/index
