The RSPCA and greetings card publisher Paperlink have signed a licensing agreement that sees Paperlink producing a new range of cards based on the RSPCA’s elegant ‘Harmony’ woodcut print type images, as featured in its latest style guide.
The initial range of 13 designs was launched in April and put on display at the P G Live exhibition in London at the end of May. The cards are 6 x 4, printed on matt board and supplied with a craft envelope. Alongside the Harmony illustration each card incorporates a description of the animal it depicts, including details of its habitat.
Paperlink and The RSPCA will also work together on a second licensed card range featuring the charity’s ‘Contemporary’ style, due for launch later in 2012.
The RSPCA’s licensing manager Cathy Snow commented: “The cards are not only distinctive, informative and beautifully packaged but a great way to advance the RSPCA’s work and raise funds.”
