Registration is now officially live for Autumn Fair 2025, the UK’s largest and most diverse seasonal trade showcase for Home, Gift & Fashion. Taking place at the NEC Birmingham from 7–10 September, the show caters to buyers preparing for the all-important golden quarter of retail. This cornerstone event returns with a fresh new look, exciting launches, and its broadest exhibitor line-up yet, offering everything buyers need to stock up for peak season success.
With over 70% of its audience made up of independent retailers, Autumn Fair continues to lead the way in delivering product inspiration, innovation, and community at retail’s most important buying time. Buyers from over 12,000 independent stores, boutiques, department stores, and high street names attend to restock, discover newness, and prepare for the peak selling season.
This year’s show is already breaking records, with a significant percentage of new-to-show brands and exclusive exhibitors. New brands include Bedeck, Hedgeroe, Excalibur Sports, Daphne Stephenson Designs, Attic Textiles, Baby Bambino, Cosz Enterprise, EverHarvest, Naturally Nepal, Òir Soap, Benjamin Button, Adhock Homeware, Chococo Wholesale, LIGA, Medecines Sans Frontieres, Mischief Candles, Panya Global, Pookie Wookie, Robert Frederick, Strings and Dreams, Sweets by Zoia Kulesh, The Artistic Wanderer, Whiz Kid Games, Ziggle Baby, Heyyy, Forest Master, Animazombs, Fable and Bear, Finest For Baby, Happy Horse & BamBam, Make Believe Ideas, McHugs, Pawprint Family, Puzzle Post, Doli Yearning, Worgan Games, Foreva Young, Killstar, G7 Clothing, Girl in Mind, Aayra Curve, Arya Jewellery, Serena Atelier, Manhattan Portage, Milan Fashion Bags, KAPUCHE, Bill Skinner Studio, M.O. Studios, Nudie Jewellery and many more.
NEW: Taste at Autumn Fair Pavilion
Making its debut this year is the Taste at Autumn Fair Pavilion, dedicated to the rapidly growing food gifting category. This new destination will showcase artisan treats, gourmet gifts, and consumables, with live sampling stations and curated brand experiences designed to meet retailer demand for edible gifting and cross-category sales opportunities.
Ten Distinct Show Destinations
With 10 carefully curated destinations, Autumn Fair 2025 provides buyers with easy access to the newest and best-selling products across:
- Home, Living & Décor
- The Summer House Edit
- Gift
- Beauty & Wellbeing
- Kids, Toys & Play
- Greetings, Party & Celebration
- Everyday
- Moda x Pure Clothing & Footwear
- Moda x Pure Fashion Accessories
- Moda x Pure Jewellery & Watch
Co-located with Source Home & Gift, the event offers a complete sourcing solution from artisan makers to global manufacturers.
New Business Pavilions & GCA Debut Zone
Five New Business Pavilions will spotlight emerging and first-time suppliers across all key destinations, offering buyers fresh-to-market finds and innovation. The GCA Debut Pavilion, in partnership with the Greeting Card Association, provides a launchpad for up-and-coming publishers in the greetings and stationery world.
Retail Insight, Trend Content & Networking
Beyond the show floor, Autumn Fair will host a dynamic programme of expert-led content, including trend forecasting, visual merchandising masterclasses, peer-to-peer roundtables, and problem-solving workshops.
Buyers can also retreat to an invite-only Buyers Lounge – a dedicated oasis for meetings, refreshments, and strategic planning.
A Must-Attend for UK Retail
With a proven track record as the most stocked trade show for Q3, Autumn Fair delivers high-impact sourcing, discovery, and seasonal inspiration. For retailers planning ahead, it’s a key destination to uncover new products, build supplier relationships, and secure the stock that will drive year-end sales success.
To discover why Autumn Fair is the largest trade event in retail’s peak season and explore the new brands, products, content and more that make this an unmissable show for retail buyers and independent businesses visit www.autumnfair.com.
To register visit https://www.autumnfair.com/visitor-registration
