Spring Fair is delighted to announce the 12 new winners of its continued partnership with retail entrepreneur Theo Paphitis and his #SBS Small Business Sunday initiative. Each winner will receive a free exhibition stand within the #SBS Village at Spring Fair, taking place on 1 – 4 February 2026 at the NEC Birmingham.
Theo Paphitis, Retail Entrepreneur and small business champion, said: “When #SBS started 15 years ago, I never imagined it would grow into what it is today. Every year, we’ve been able to offer our winners more and more opportunities, and a fantastic example of one of those is the chance to win 12 free stands at Spring Fair – a great opportunity to get your small business noticed and find new paths to growth. The passion, talent, and hard work of our #SBS Small Business Sunday winners never fails to impress me, I’m so looking forward to seeing what our 12 winners this year come up with at Spring Fair 2026!”
Since launching their collaboration in 2018, Spring & Autumn Fair and #SBS have supported over 70 small businesses by offering them vital exposure to thousands of retail buyers. The 2026 cohort of winners reflects the passion, creativity, and entrepreneurial spirit that defines the UK’s small business community.
The 12 inspirational winners include:
Pickle – Pickle is a charming, UK‑designed clothing brand founded by mum-of-four Claire in 2016, offering stylish garments for babies, kids, and adults. https://pickle.co.uk/
Little Moments Melts – Creating calming moments through scent, Little Moments Melts offers hand-poured wax melts and home fragrances using natural ingredients and thoughtful design. www.littlemomentsmelts.co.uk
Floral Lifestyle – Inspired by nature and sustainability, Floral Lifestyle curates eco-conscious gifts and lifestyle products that bring joy and mindfulness into the home. www.florallifestyle.co.uk
The Bridgefield Candle Company (pictured bottom) – Blending luxury and craftsmanship, Bridgefield Candle Co. produces hand-poured candles using vegan-friendly soy wax, with sophisticated fragrances and stylish design. @bridgefieldcandleco
GoGiftid (RYG Ltd) (pictured right) – GoGiftid offers a unique QR code-based gifting experience, allowing users to pre-purchase thoughtful gifts that recipients can redeem at their convenience. www.gogiftid.com
Boom Sauce – This award-winning hot sauce brand is bringing flavour, fire, and personality to kitchens across the UK with its handcrafted sauces made from fresh, high-quality ingredients. www.boomsauce.co.uk
The Stable Soap Company – Handcrafting artisanal soaps and skincare products using natural, sustainable ingredients, The Stable Soap Company celebrates wellbeing and the English countryside. www.thestablesoapcompany.com
Jo Couch (pictured top) – An illustrator and designer known for her playful, bold artwork, Jo Couch creates vibrant prints, stationery, and homeware full of colour and character. www.jocouch.com
Handmade by Tinni – Pioneers in sustainable textile jewellery, Handmade by Tinni transforms bold colours and organic cotton into wearable works of art with a joyful, maximalist twist. www.handmadebytinni.com
Marbec Village (pictured left) – Marbec Village create metro-themed products inspired by the dynamic urban landscapes of some of the most icon locations in the UK, each with its own distinct personality and style. Marbec Village on Etsy
Lucy Miller – Lucy Miller brings together contemporary design and heartfelt messaging in her range of prints, homeware, and stationery, all made in the UK with care. www.lucymillershop.co.uk
Nantwich Gin – Distilled in Cheshire, Nantwich Gin blends heritage with innovation, crafting premium gins using traditional botanicals and a spirit of local pride. www.nantwichgin.co.uk
Soraya Gadelrab, Event Director of Spring Fair, added; “We are delighted to continue our partnership with Theo and #SBS and continue to inspire businesses, big or small, to showcase at Spring Fair. Every year, the #SBS Village receives the most fantastic reception from buyers who love to discover the next generation of businesses and innovative products. It is an honour to announce the twelve talented winners, and we look forward to championing them at the show.”
About Spring Fair – Bringing the best of retail together
As the UK’s leading retail trade event for 75 years, Spring Fair brings together home, gift and fashion buyers and suppliers of all sizes from across the industry to create new business opportunities. An essential meeting place for retail, Spring Fair’s expertise offers an entire community of retailers a place for unmatched product diversity and inspiration. Buyers will see, touch and experience thousands of the latest products across four key destinations – Home, Gift, Moda, and Everyday – and thirteen definitive sectors.
Spring Fair runs from 1st – 4th February 2026 at NEC Birmingham. For more information, please visit www.springfair.com
