gca

Latest Christmas Card Figures and Trends from the US Greeting Card Association

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The Greeting Card Association (GCA) expects approximately 1.6 billion Christmas cards (both boxed and individual cards) to be purchased in the U.S. this year – reflecting the continued strength of the Christmas card category and the cultural significance of this important holiday tradition among consumers. Sales for individual Christmas cards, which are generally selected for

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Fourth annual UK Greeting Card Market report presented at GCA AGM

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We were very pleased to attend the annual general meeting of the UK Greeting Card Association today (Monday October 8), at the inspiring location of the Royal Shakespeare Theatre in Stratford-upon-Avon. Incoming president Bill Greeno of Paperlink got proceedings underway and welcomed almost 100 members and associates to the event, after which chief executive Sharon

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American GCA announces sponsorship line-up

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The American Greeting Card Association (GCA) has announced the sponsors of its 71st Annual Convention, taking place October 3-6 at the Villas of Grand Cypress resort in Orlando, FL: “Extreme Humor Relationship Makeover” by keynote speaker Christine Cashen, sponsored by American Greetings. “Selling & Marketing to the Generations” by featured speaker Seth Mattison,

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Americans set to send 150 million Valentine’s Day cards

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News just in from the American Greeting Card Association (GCA) is that sales of Valentine’s Day cards have held steady so far for 2012, and approximately 150 million greeting cards are anticipated to be purchased in America for the global day of romance. The GCA estimates that approximately 150 million greeting cards will be purchased

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Louie Awards 2012 entry deadline

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The deadline to enter the 24th Annual Louie Awards (The American greeting card awards) is in one week! All entries must be postmarked by December 15 2011, in order to be eligible for judging. Entries may be submitted online at the Greeting Card Association website – www.greetingcard.org – until midnight on the 15th. This past

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