True beauty lies not in clinical perfection, but unique imperfection, as reflected in the constantly growing trend for upcycling, retro and vintage-looking interiors and garden styling. The traditional Japanese aesthetic concept of wabi-sabi has also taken root on UK shores. With its serene acceptance of transience and imperfection, wabi-sabi appreciates beauty that is “imperfect, impermanent,
Shabby Chic Florals and Wabi-Sabi Style Read More »
The Pelargonium for Europe (PfE) marketing initiative aims to improve the image of geraniums and promote their sale. To achieve this, PfE combines consumer campaigns with offers specifically for the garden retail trade. In 22 European countries, PfE informs consumers and specialist garden sector retailers about the care, history and many different varieties and uses
Sell more geraniums with free marketing offers Read More »
With their diverse blooms, geraniums not only look great in tubs, boxes, pots or beds, but also make a great cut flowers. As these flowering plants tirelessly produce new blossoms from spring through to autumn, it’s no problem if you cut their flower stems. In fact, it stimulates even more flower formation. The experts at
Easy styling with cut geraniums Read More »
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