Gale Astley reports on the greetings card and gift trade: For many years sales of Halloween-related products in the UK have been the skeleton in the cupboard, leaving shop tills rattling and retailers howling as the chilling event of the autumn season left British mortals cold. However today, from out of the darkness, Halloween has
Summoning Halloween Cards & Gifts Read More »
Which? researchers have examined UK Supermarkets to see who’s content marketing was most effective over Halloween. Reporter, Amy Rountree , emphasises that: “Incorporating seasonal events into your content marketing strategy is a great way to engage your audience and makes for super simple content ideas. Whether you’re putting the fancy dress fun into fundraising, inspiring
How supermarkets competed for Halloween market share Read More »
The ‘Boo’ script balloon from Northstar Balloons is perfect for adding instant impact and fun to any Halloween party. Available now from Pioneer Europe, the ‘Boo’ 42” script works alone as a statement piece, or as a fun prop for photo-booths. It also works brilliantly as part of a larger display, as it co-ordinates perfectly
Say ‘Boo’ for Halloween Read More »
The latest research from Mintel has forecast that Brits will spend around £419 million on Halloween this year, up by 5% from £400 million in 2017, with spooky chocolates and sweets once again set to be the most popular items, way ahead of traditional carved pumpkins. Supermarkets are likely to be the main beneficiaries
Brits forecast to spend £419 million this Halloween Read More »
Alan Monahan writes: Call me Captain Grumpy, but I’m not a fan of fast-approaching Halloween. We don’t get much trick or treating where I live, but it’s still curtains drawn and lights out in our house to deter little kids from begging for sweets when they should be safely tucked up in bed or playing
Retail Reflections: brash US import is a money-spinner Read More »
Selfridges claims that the pre-Halloween launch of its Christmas window in London’s Oxford Street is a first for any department store worldwide. Some 1,000 metres of red velvet have been used for its ‘With Love From’ theme. Inflation has been blamed for a fall in UK retail sales in September. The Office for National Statistics
Retail news round-up: pre-Halloween launch of Christmas window Read More »
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