The Pelargonium for Europe (PfE) marketing initiative aims to improve the image of geraniums and promote their sale. To achieve this, PfE combines consumer campaigns with offers specifically for the garden retail trade. In 22 European countries, PfE informs consumers and specialist garden sector retailers about the care, history and many different varieties and uses
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The joys of flowering houseplants are enthusiastically appreciated in homes across Europe and the same aesthetic and mood-enhancing benefits can be employed to similar great effect in retail and hospitality environments. With their vibrant, multi-coloured blooms, easy-care properties and romantic natural style, pelargoniums and geraniums are classic floral beauties which never go out of fashion.
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With their diverse blooms, geraniums not only look great in tubs, boxes, pots or beds, but also make a great cut flowers. As these flowering plants tirelessly produce new blossoms from spring through to autumn, it’s no problem if you cut their flower stems. In fact, it stimulates even more flower formation. The experts at
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