retail

The Giftware Association Unveils New Identity as the Home & Gift Association

The Giftware Association has today announced a significant evolution of its organisation, unveiling its new identity as the Home & Gift Association. The rebrand follows an extensive twelve-month period of consultation, member feedback, and strategic planning, designed to ensure the association continues to reflect the changing landscape of the industries it serves. The new name

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New consumer research reveals home and garden brands win on feeling, not just features

Research from specialist home interest agency Cairn has found that 87% of consumers say brand trust influences their purchasing decisions for big-ticket home and garden items. The new independent study, based on responses from 2,000 UK consumers, found that feelings, not just features, are driving Britain’s big-ticket home and garden buys, with factors such as

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The Giftware Association Quarterly Pulse Survey

The Giftware Association has launched a new Quarterly Pulse Survey called Giftware Unwrapped, designed to give the UK gift and home industry a stronger, clearer and more timely voice during an increasingly complex trading landscape. The survey will capture real‑time insight into trading conditions across the sector, providing regular, sector‑specific intelligence on key areas including

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