A research whitepaper commissioned by social commerce and recommendations platform nToklo has found that retailers in the UK are not taking full advantage of the sales opportunities offered by s-commerce, missing out on a potential £9 billion in extra online revenue. The paper also revealed that user generated content (UGC) is shaping the world of
S-Commerce could be worth an extra £9 billion to UK retailers Read More »
The next generation of ‘social shopper’ is expected to emerge as a force to be reckoned with by 2021 according to new research from Barclays, with 41 per cent of the UK’s consumer population expected to be influenced by or using social media to make a purchase. Amongst 25 to 34 year olds this figure
Nearly half of consumers to be ‘social shoppers’ by 2021 Read More »
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