spring fair

International exhibitors flock to Spring Fair 2026

Spring Fair, returning to the NEC Birmingham 1-4 February 2026, is set to deliver its most globally diverse edition yet, as the show experiences an unprecedented surge in international exhibitors and pavilion participation. Brands and trade associations from Europe, Asia, North America, and Australia are confirming in record numbers, reflecting renewed confidence in the UK

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Spring Fair is the Retail Alchemist – Master of the Mix!

Spring Fair, the UK’s definitive showcase for Home, Gift and Fashion, returns to the NEC Birmingham from 1–4 February 2026, unveiling an inspiring new creative direction themed Retail Alchemists – Masters of the Mix. The Alchemists of Retail. Marking a bold new era for the UK’s most influential retail event, this campaign signals Spring Fair’s

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