steve williams

How to be in retail heaven this Christmas

As an independent retailer how can you compete against the chain stores and Internet this season? The cliché often thrown around is that independents can offer better service, which is easy enough to say, but it is equally important that retailers understand how to turn that ‘better’ service offering into extra sales. A great way

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5 Key Ways to Maximize your Gift Packaging Sales this Christmas Season

Expert retail advice from Vivid Wrap founder Steve Williams, who shares 5 Key Ways to Maximize your Gift Packaging Sales this Christmas Season.  Did you know that over 30% of annual gift packaging sales at retail are in the first three weeks of December? So firstly, and most importantly: 1. Make sure you have the

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