which?

How supermarkets competed for Halloween market share

Which? researchers have examined UK Supermarkets to see who’s content marketing was most effective over Halloween. Reporter, Amy Rountree , emphasises that: “Incorporating seasonal events into your content marketing strategy is a great way to engage your audience and makes for super simple content ideas. Whether you’re putting the fancy dress fun into fundraising, inspiring

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The Independent Experience

Consumer watchdog, Which? has found that independent retailers and services have taken precedence over multiple retail giants and department stores on British high streets. The watchdog analysed some 1.5 million Ordnance Survey records comparing British retail and services between 2014 and 2019, finding that specialist retailers, markets, HoReCa businesses and experiential services are enjoying a

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Retail news round-up: ‘Hundreds of shopping centres could close’; sales & prices; Budget’s ‘missed opportunity’

More than 200 UK shopping centres, collectively worth around £7 billion, are at risk of closure if their owners fail to secure fresh equity for refinancing and ‘much-needed redevelopment’, according to asset management company APAM. Retail sales growth slowed in the year to October, following four consecutive months of firm sales during the summer, according

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Retail news round-up: Sales; business and consumer confidence; surplus shops

Retail sales grew at their fastest pace since September 2017 in the year to June, according to the CBI’s latest Distributive Trades Survey. It also revealed that sales volumes were well above average for the time of year. Additionally, the survey reported a jump in growth in the volume of orders placed on suppliers. The

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Retail news round-up: Online parcels; falling prices; worst and best retailers

Online retail parcel delivery order volumes were up + 13.9% year on year in April, according to IMRG data. Easter fell early this year (in March), so a dip in volumes may have been expected in April due to a tough comparator with last year, when Easter was in April. However, the monthly decline on

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Retail news round-up: online information; Easter sales, import duties

An investigation by Which? has revealed that almost 50 major online retailers were misinforming or failing to provide clear information to shoppers about returns rights on their websites. The consumer champion says that as a result of its investigation 10 retailers, including Lakeland and M&S, have since updated their information to clarify the unwanted and

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