They are appearing in more and more bookshops, gift shops and garden centres: the books from the best-selling series My First 18 Years. They allow consumers to relive their childhood and are good for numerous “oh, I remember that moments”. Allsorted distributes the books on the British market.
Do you remember when Twix bars were sold in supermarkets under the name Raider? Did you also catch “Pac-Man Fever” as a child when the game console came on the market in the early 1980s? And do you remember which band’s album you bought as your very first LP?
Colourful hardcover books
My First 18 Years brings back memories of the good old days. The series consists of dozens of hardcover books that highlight the birth year and the 17 years that followed. Through recurring themes, including sports, music, entertainment and national and international news, readers relive their youth. Each book contains more than six hundred photos, making My First 18 Years extra colourful.
Greatest hits
A nice addition: each book contains eighteen hit charts with the ten greatest hits. There is a list for each year described. You can scan the songs and listen to them via Spotify. This brings back even more memories from your youth.
Millions of copies sold
My First 18 Years is a concept developed by Dutch publishing house TDM Publishing. More than a million copies have been sold worldwide. The series’ success began in the Netherlands and Belgium, and since this year, versions have also been published in France, Italy, Spain, Germany and Great Britain.
Retailer support
The series of British books, compiled by an entirely British editorial team, can be found in a growing number of bookshops, gift shops and garden centres. Allsorted is the designated distributor for the British market.
To support sales, the publisher provides retailers with spinners in two sizes. These ensure that the complete book series can be displayed in the right way for maximum sales opportunities. The publisher also supplies in-store communication materials.
Ideal gift
Thars Duijnstee, CEO of TDM Publishing and creator of My First 18 Years: “My First 18 Years is an ideal gift. Research shows that approximately 85 per cent of consumers buy the book as a gift, for birthdays, among other occasions. The book series therefore generates excellent sales results throughout the year.”
