Carte Blanche Greetings is on the look out for ‘Britain’s Best Friend’ in a new competition launched with collectable cute brand My Blue Nose Friends.
To enter the online competition, fans can take part in a friendship-based quiz to decide whether their best friend could be a contender. If the quiz score is high enough, they can nominate their friend by uploading a photo and explaining why she or he is such a good friend.
The deadline for entries is September 11th, when the celebrity judges – dance duo Twist and Pulse – will pick ten finalists. Then it’s down to the public to choose the winner in an online vote.
The lucky winners of ‘Britain’s Best Friend’ will each receive £250, a sweetie hamper and a set of My Blue Nose Friends goodies. In addition, Britain’s Best Friend will win a PS3 with microphones and SingStar2 game, while the nominator will win a camcorder.
A dedicated website www.britainsbestfriend.com is now live.
Carte Blanche brand manager Shelley Boyd-Platt, CBG Brand Manager, says: “The idea of the competition is to celebrate friendship, fun and sharing, which are the core values of the brand. We know our fans will really enjoy taking part, and the competition is sure to attract new consumers to the brand, too. We are really looking forward to seeing all the entries.”
