The Licensing Awards 2012, organised by Max Publishing, took place last night at a black tie dinner held at Grosvenor House Hotel in London, where around 1,300 licensors, licensees, retailers and industry suppliers turned out to discover this year’s winners. The coveted Honorary Achievement Award was presented to David Aykroyd and Pauline Lonsdale. The rest of the 2012 winners are as follows:
Best Pre-School Licensed Property – Peppa Pig
Best Schoolers, Tween or Teen Licensed Property – Moshi Monsters
Best Brand Licensed Property – Orla Kiely
Best Sports Licensed Property – London 2012 Olympic Games and Paralympic Games
Best Celebrity Licensed Property – One Direction
The Best Classic Licensed Property – Mickey Mouse
Best Licensed Marketing Communication 2011 Award – Gnashional Trust for The National Trust from DC Thomson
Best Licensed Toys or Games Range – Moshi Monsters toy range from Vivid Toy Group
Best Licensed Dress Up or Party Range – Rainbow Adult Dress-Up from Smiffy’s
Best Licensed Preschool Apparel Range – The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear
Best Licensed Children’s Apparel range – Angry Birds t-shirt range for Next from Fashion UK
Best Licensed Adult Range – Star Wars T-Shirts for Tesco from Brand Alliance
Best Licensed Written, Listening or Learning Range – Moshi Monsters range from Penguin UK
Best Licensed Paper Products or Stationery Range – Hello Kitty Liberty Art Fabrics stationery from Blueprint Collections
Best Licensed Giftware Range – Orla Kiely Garden range from Wild & Wolf
Best Licensed Home décor, Tableware or Housewares Range – Hello Kitty Art Fabrics bedding from Ashley Wilde
Best Licensed Food and Drink Range – Levi Roots Food range from Kimm & Miller (UK)
Best Licensed Brand Range – Monopoly Collection from Gift Republic
The Innovation Award – The Muppets Augmented Reality T-Shirt range from George@Asda
Recipients of the retail awards were as follows:
Best Pre-School Retailer of Licensed Products – Sainsbury’s
Best Kids Retailer of Licensed Products – The Entertainer
Best Brands Retailer of Licensed Products – John Lewis
Best Direct Selling Retailer of Licensed Products – Moonpig.com
Top Retailer Award – The Entertainer
