Hallmark will be returning to this year’s PG Live to unveil its bigger and better stand, showcasing a fresh new look and re-focused brand direction.
The card and gift specialist has spent considerable efforts identifying its core proposition and has drawn on its many years of ‘celebrating relationships’ to develop an extensive new product range. Offering modern images and sentiment that brings relationships closer together, Hallmark’s new and exciting design-focussed offering covers all of ‘Life’s Special Occasions’.
Set to be a key attraction for card and gift retailers at the show, Hallmark’s welcoming and innovative stand will focus on the celebration of everyday occasions, featuring a wide range of cards from Hallmark’s product range as well as merchandise from the company’s brand new gift collection. Products include cards for him and for her that display ‘minor captions but major importance’, ‘Milestone’ designs to mark ages from 18 all the way up to 100, Hallmark’s own new line of ‘Baby Bellissima’ products plus its stunning range of ‘Vintage Romance’ cards and wedding gifts.
Showing its continued and dedicated passion for art and design, Hallmark will also be profiling the work of Canadian Artist, Janet Hill, who has partnered with the organisation to produce a stunning array of oil painting inspired cards and stationery. What’s more, the company will also unveil its largest and most diverse range of beautiful individual ‘Gallery’ art cards. Featuring 20 individual collections, the range includes exclusive license collaborations with the Discovery Channel, Animal Planet and photographer, Deborah Schenck. Hallmark’s unique archives, combined with its in-house photography and design, mean that the Gallery range is the ideal portal to showcase all that is great about the world of illustration and photography.
PR and Social Media Manager at Hallmark Cards, Tamsyn-Johnston Hughes said: “As a team we put a great deal of time in to understanding how difficult and complex relationships can be. As such we make sure that when a customer goes to purchase a card or gift, we will be able to provide something that really reflects the closeness of the relationship. Returning to the show this year, we wanted to exhibit products that are attuned to this sentiment, but which also communicate this in a contemporary and creative manner – we hope this is reflected in the new ranges we have on show. We’re really excited about the diversity of our offering and we believe that in 2013, we are well placed to provide a more modern approach to the sector and as such the support from our specialist and independent partners is going to be key”.
Held from 14th-15th May, PG Live is owned and organised by Max Exhibitions Ltd and is in its fifth year. Hallmark will be exhibiting its largest product range ever to be seen at the show.
