National Stationery Week’s Get Britain Writing campaign in April reached millions of consumers in the UK and throughout the world with extensive coverage in the national and regional press, consumer magazines and blogs, as well as on radio, websites, Twitter and Facebook…and London taxis.
National Stationery Week is organised by the London Stationery Show and is sponsored by leading stationery brands Sheaffer, Letts Filofax, Faber-Castell and Mitsubishi uni-ball.
Its aim is to highlight the importance of writing by hand in today’s society, especially for children.
Editorial appeared in numerous publications including the Daily Express, Daily Telegraph, Guardian, Mirror, Sunday Times, Stylist, Red and Waitrose Weekend.
Ryman, Sainsbury’s, The Pen Shop, Staples, Clintons, Osborne Stationers, Paperchase and Websters were among the retailers involved in National Stationery Week across the UK, with many running special promotions and competitions.
Primary and Secondary Schools such as Bradford Primary and Bromley High also got involved, with pupils taking park in interactive letterwriting workshops, handwriting competitions and even singing songs about stationery in assembly.
“Get Britain Writing was a massive success and has really struck a chord with consumers” says organiser Chris Leonard-Morgan. “They took to Facebook and Twitter in their droves, talking about why they like stationery and engaging with other fans. It was a fantastic experience – the stationery market has never seen anything like it!”
Next year’s National Stationery Week will take place from Monday 31 March – Sunday 6 April.
For more information, go to www.nationalstationeryweek.com and www.getbritainwriting.com
Twitter.com/NatStatWeek Facebook.com/NationalStationeryWeek or email NationalStationeryWeek@firstevents.com
