As a lifelong fan of Marilyn Monroe, we were delighted to hear that Twentieth Century Fox Consumer Products (FCP) has expanded its brand portfolio with ‘Fox Presents the Films of Marilyn’ collection.
FCP has developed a design led collection based on the portfolio of 12 Fox owned Hollywood film titles featuring Marilyn Monroe; launching individual consumer collections that are inspired by each of the movies including classics such as How to Marry a Millionaire, Monkey Business and Gentlemen Prefer Blondes.
The ‘Fox Presents the Films of Marilyn’ collection is enhanced with hundreds of original film assets including iconic poster art to a vast collection of exclusive stills and behind the scenes photography.
‘Fox Presents the Films of Marilyn’ collection is ideal for seasonal events such as Mother’s Day and Christmas and within the travel, home gifting, food, health and beauty, social stationery and lingerie categories. The first partners have already been announced and include:
• UK based fragrance specialist Designer Fragrances will launch ‘How to Marry a Millionaire’ inspired women’s fragrance and fragrance based gift sets into stores in September 2016 across Europe.
• Luxury beachwear label MC2 Saint Barth will be launching a range of swimwear, beach bags and T-shirts including inspired by ‘How to Marry a Millionaire’ for Spring/Summer 2017. A global deal, the collection will be available to buy at all MC2 Saint Barth flagship stores in Europe and the Caribbean and at a selection of high-end retailers worldwide.
• The umbrella brand also allows for a multi-tiered retail strategy particularly in the area of food. Bierdronka, Poland’s biggest retailer, has already launched their own label range of luxury chocolates and ice cream inspired by the films, with gift biscuit tins for Christmas 2016 and a line of health and beauty for 2017.
Sandra Vauthier-Cellier, SVP EMEA, Twentieth Century Fox Consumer Products says, “The films of Marilyn Monroe embody a period of glamour and opulence that is as relevant and aspirational today as it has ever been. Each movie, and Marilyn’s character within it, provides a unique narrative that has the potential to inspire consumer products that will become ‘must own’ items for women across the EMEA region.”
