Things are looking good for Ambiente with several well-known companies exhibiting for the first time in 2020, alongside some which had a break and are now back in prominent positions at the show. These include major international brands such as Christofle (pictured below), Normann Copenhagen, Swarovski and Puro as well as some exciting start-ups that will add extra vigour to the product line-up in Dining, Living and Giving. And so the motto of the season – “2020 looks good” – will also be the motto of Ambiente itself.
The show will run from 7 to 11 February 2020 at the Messe Frankfurt exhibition centre in Germany. In all there will be 4,460 exhibitors from over 90 countries.
In Dining there will be a large number of new exhibitors adding glamour and variety to the dining table. In Hall 4.1, for example, the premium brand Christofle from Paris will be displaying its interpretation of contemporary dining culture. Innovations around coffee as a super trend will be showcased by the traditional German company Melitta at its Ambiente début in Hall 4.0. In the same hall Fiskars will be presenting the well-known Finnish design brand Iittala and its traditional British lifestyle brand Royal Doulton (pictured below), inviting visitors to experience these classics in a totally new way.
Another element to create a stir in the Dining segment will be the new HoReCa Hall 6.0. From 2020 it will bundle the growing product range for hotels, restaurants and catering suppliers on a single platform. By the summer it was almost fully booked – not just because specialised exhibitors from Halls 4.0 and 4.1 had moved to HoReCa, but also because this newly created segment is attracting a large number of major international brands. Several leading companies are now on board, including Mikasa, Montgolfier (pictured below) and Vega, and there will be over 2,100 exhibitors in the Dining segment.
Mindful, bold and relaxed. Today’s trends in lifestyle and interior design have been impacted by Scandinavian design to a far greater extent than by any other approach. In the Living segment we are expecting to see the reappearance of a major pioneer in this domain: Normann Copenhagen. The international design scene has been quietly and sustainably revolutionised by this Danish company since 1999 who will be represented at Ambiente in Hall 8.0. The same hall will also feature the Danish company Heymat, a start-up with a fresh focus on doormats. Another newcomer, founded in 2019, will be Klatt Objects (pictured below). Celebrating its début in Frankfurt and elsewhere, the start-up will be showcasing contemporary product ideas for an emotive, naturally urban lifestyle. One new and particularly exciting crowd puller in Hall 8.0 will be the brand presentation of Swarovski. At the same time, sweet inspiration will be provided by the French premium brand Pâtisserie Ladurée.
A fresh breeze can also be felt in Giving, thanks to a large number of new exhibitors. They include, for example, the children’s brand Sigikid and the German artisan studio Bordbar who will be launching their stylish aircraft trolleys in Hall 11.0 for the first time in 2020. Inspiration reflecting the spirit of our time will also be provided by new suppliers such as Memobottle from Australia and Coxlab from Switzerland, with innovative reinterpretations of portable water bottles. Sustainable and subtle gift ideas made from wood will be showcased by the Finnish family-owned enterprise Lovi Oy (pictured below). And the hearts of comics enthusiasts should be beating faster when they hear that the German merchandising specialist Atomax will be featuring the world of Tintin and the Marvel superheroes in Frankfurt. One floor higher up, in Hall 11.1, trade visitors can look forward to the return of a trendsetter, Perleberg, who will be presenting its award-winning collections of greeting cards, as well as its Spanish competitor Customworks with its creative editions.
