The Creative Retail Awards, an annual event designed to recognise and reward innovation and excellence in retail design, has revealed the winner of the Creative Retail Awards EuroShop Best Stand 2020.
Over 2000 EuroShop exhibitors were automatically entered into the competition which took place in Düsseldorf, Germany from 16 – 20 February. Representatives from the Awards organisers explored the halls of EuroShop to discover stands that excelled the set criteria and stood out amongst fierce competition. The winner of the award was judged on three key points; visual impact, visitor experience and communication.
After much deliberation a unanimous decision was made to award the 2020 EuroShop Best Stand Award to Bonaveri for their stand entitled “The House of Bonaveri”. More than just a product exhibition stand, it was designed to replicate the historic mannequin company’s Italian office and offered an experience beyond the traditional product display. The space was light, clean and inviting, bringing visitors into a central atrium which flowed into experience spaces on each side. The products were clearly displayed, promoted the brand and offered a clear message throughout. Bonaveri offered a unique visitor experience by demonstrating artistic steps in sculpting and tailoring, displaying artisanal skills throughout the stand. This gave visitors the unique opportunity to interact with the artisans and get an authentic, educational and memorable experience.
Antony Behiels, Director of the Shop & Display Equipment Association said: “EuroShop always showcases the best stand designs in the world, with our highly creative industry able to truly demonstrate their talents. Whilst we saw some absolutely magnificent stands, Bonaveri stood out from the crowd with an inviting, open stand, displaying their artisanal skills and involving the visitor within this experience.”
The Creative Retail Awards are now open for entries to identify the best retail, hospitality and leisure has to offer from around the world. A full list of categories can be found at www.creativeretailawards.com and the winners will be announced at a night full of celebration on the 4 June at London
