Future Plc will stage the first digital At Home Show from 23-25 April 2021.
The event offers a new opportunity for companies and brands associated with the homes and interiors, gardening, fitness and wellbeing, pets, technology, and food and drinks sectors to bring their products to market.
The digital exhibition will be supported by a 1.5 million-reach integrated marketing campaign which reaches across multiple sectors, powred by Future Plc’s consumer lifestyle and tech brands, which have a combined audience of 12 million in web traffic, nearly half a million in email data and over 15 million in social reach.
The brands include 25 Beautiful Homes; Amateur Gardening; Country Homes & Interiors; Fit&Well; Gardeningetc; Homes & Gardens; Homebuilding & Renovating; Ideal Home; Livingetc; Period Living; PetsRadar; Real Homes; Style at Home; T3; TechRadar; Tom’s Guide; Woman & Home, and Decanter.
Commercial and events director at Future Plc, Nick Noble, says, “Our new At Home Show is set to be big for 2021, as we’ve combined our growing portfolio of home, lifestyle and tech brands with the objective of helping companies attract new consumers in an interactive experience. At a time when it has become increasingly challenging to go to market in traditional ways, brands will be able to interact with thousands of engaged consumers who have a desire and requirement for a variety of home and lifestyle-related products and services, all conveniently under one virtual roof.”
The event will also provide visitors with access to 50 expert speakers and four content stages. The direct needs of the audience will be covered through topics such as:
- Work at home, which will provide consumers with ideas and advice from experts on getting their home office set up correctly and achieving a work-life balance;
- Pets at home, which will show products to make family life easier, from the best pet tech to budget family hacks;
- Improving your home, which will display advice, from upgrading the kitchen and creating the desirable open-plan layout to extending or redecorating;
- Fitness and wellbeing at home, which will offer free sessions by fitness experts and access to virtual demos of home fitness products;
- Food and drink at home, which will offer recipe ideas and celebrity chefs in exclusive cook-a-longs as well as the latest equipment, ingredients and appliances;
- Gardening at home, which will showcase the latest garden products and the best maintenance-free outdoor furniture;
- Tech at home, with an abundance of products to improve life in a non-techy way and advise on the best offers available on the market.
