Online festival, Grow21, a new virtual event for the horticulture, gardening and landscape industry, will run run from February 9-11 2021.
The event is powered by Kekkilä-BVB, a European leader in horticulture, who invites the industry to come together to help develop the green industry towards more sustainable growing, learn about new trends, share experiences and hear from esteemed keynote speakers and panelists.
“Many horticulture and gardening industry events have been cancelled or postponed due to Covid 19. We want to bring light and inspiration to our current restricted reality. We have invited over 20 green experts from different organisations in Europe to share their knowledge and insight to create an interesting and inspiring agenda. We hope that the participants will benefit from these presentations and webinars.” says Juha Mäkinen, CEO of Kekkilä-BVB and the Chairman of Growing Media Europe association.
The agenda of the first online Grow Festival will include keynotes focused on urban green environments, consumers after Covid 19, gardening trends in Europe, optimising shopper marketing, preserving biodiversity, the future of sustainable growing alongside panel discussions and interviews on topics such as shopper behaviour in the new normal, climate change and responsibly produced peat.
Securing biodiversity, building green areas and recycling are more important topics than ever to take into account when designing the future urban areas. We will discuss the future green cities, the friendly micorbes that ensure the biodiveristy under ground and within the soil. Roof gardens will be a big add-on in securing the biodiversity above the ground. We will not only see the traditional meadows on the ground but more and more green patches attached to the houses and other buildings on the roofs and walls as well as the river banks.
The key focus of the day 2 will be on consumer needs and behaviour, which is changing more rapidly than ever. What are Covid-19 impacts on consumers’ behaviour, what kind of gardening trends will there be in the near future and how does gardening support us all in the new normal; how do the shoppers behave both in the physical as well as virtual shops now and in the future.
The Day 3 will be about the sustainable professional growing in the future.