Boyd Douglas-Davies joins Glee as Strategic Advisor

With over 40 years of experience within the garden retail sector, countless volunteer roles at the heart of the industry and a new venture – The Boyd Partnership – Boyd Douglas-Davies has now added Glee Strategic Advisor to his resume. This exciting new role will see him engage with garden retailers to understand their challenges and opportunities to ensure that the event fully aligns with their needs.

Boyd will work alongside the Glee team ahead of the 2024 event (25th – 27th June 2024, NEC Birmingham), to further engage with garden retailers. With his depth of knowledge Boyd has been tasked with working alongside this group of retailers to better understand their needs and to ensure that Glee is delivering an unrivalled experience. Boyd’s findings will not only facilitate more conversation but will feed into the overall strategy for Glee’s short and long-term vision.

To kickstart his new role, Boyd will reach out to a cross section of retailers, including multiple and independent garden centres, to join him at a series of focus groups to discuss retailer challenges and opportunities to ensure that the event is fully aligned with their needs.

Regarding his newest appointment, Boyd Douglas-Davies said: “Glee is the most important event for the garden retail sector, so I am absolutely delighted to work alongside the organising team. Over the coming months, I hope to learn more from Glee’s visitors about the role the show plays for them and how we can create an even brighter future for it. Through open dialogue and honest feedback, I truly believe that together we can get to the crux of what makes Glee great and continue to build on this so that we all benefit come June 2024. It’s an exciting project, and I can’t wait to get going!”

Glee Event Director, Matthew Mein added: “Boyd is a true industry expert whose opinions, voice and experience are so highly regarded. To have him on board working with retailers to identify their wants and needs is a real coup. I do not doubt that through focus groups and access to so many retailers and buyers, Boyd will enable us to identify core growth areas that matter most to our visitors. This insight will also undoubtedly add value for our exhibitors as they look to maximise their experience at Glee.”

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