showUP for a taste of Dutch Design in February 2024

Buyers who want to look beyond our home shores for their 2024 new season product sourcing, but don’t fancy engaging in a military-style operation around a vast showground in Paris or Frankfurt, need look no further than showUP, the inspirational Dutch trade exhibition for home and gift.

As a well-attested home of both classic and contemporary design excellence, The Netherlands is a fresh and exciting place for retail buyers, with genuine newness springing out from the aisles in every direction. This makes it the ideal sourcing destination for concept stores, webshops, department stores, museum stores and independent home and gift stores.

More than 300 international exhibitors are set to join the spring 2024 edition, varying in size from small startup labels and young designers to well-known brands, all side-by-side in the bright contemporary show floor, where browsing is a pleasure. The presence of major exhibitors from the BeNeLux region, Germany, France, Scandinavia and United Kingdom, almost make showUP a worthwhile trip for buying teams from multiples and other large retail outlets.

Register for your free ticket

The spring edition of showUP takes place on Sunday 4 February – Monday 5 February at the state of the art EXPO venue in greater Amsterdam, which his easily accessible via a short bus or taxi root from Schipol airport.

This means that showUP can be visited in a day for those who are short on time. It’s a lot more fun making a weekend of it, however, with all the delights of the Dutch capital city and historic centre of Haarlem at your fingertips.

Once again the Home & Giftware magazine roving reporter, Denre Bruins, will be paying a visit to the show in February, where he’ll be keeping an eye out for the hottest new design innovations, sustainable product solutions, quirky collections and instant classics.

A great selection of baristas, foodtrucks, shops and lounges make this an open, relaxed and inspiring place to do business, with plenty of blue sky visible through the beautiful glass walls of the EXPO centre.

showUP will enter its eleventh year in 2024. The event takes place twice a year, with the spring-summer edition taking place at the EXPO in Amsterdam and the autumn-winter edition running each September at Brabant Hallen, Den Bosch in the south of Holland.

Product sectors are broad and varied, encompassing the best of design-led gifts and stationery, home interiors and tableware, fashion accessories, jewellery and a fabulous selection of children’s toys, gifts and baby products in the dedicated growUP sector.

For UK companies who want to get involved and showcase their products to the buoyant BeNeLux market, you can request more information here. UK brands already set to join include Roger la Borde, Denby, Keith Brymer Jones, Enesco and Talking Tables.

showUP is a trade only event and entrance is free for trade visitors.

Sunday 4 February 2024, 10:00 – 17:00 hrs
Monday 5 February 2024, 09:00 – 17:00 hrs


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