British home and garden specialist, Ivyline, will launch its brand-new Autumn/Winter 2024/5 collection at Spring Fair, offering visitors a first glimpse of gorgeous Christmas décor, home accessories and trend-leading planters. From the company’s stand in Hall 7 E50, visitors can also look forward to the launch of a completely new Royal Botanic Gardens, Kew collection and will have another chance to see the Spring/Summer 2024 collection which premiered at Glee 2023.
For 2024 the stand will be split into three zones which reflect Ivyline’s two main seasonal collections – Autumn/Winter/Christmas 2024 and Spring/Summer 2024 – alongside the new Royal Botanic Gardens, Kew collection, simplifying the ordering process and emphasising the depth of choice to be found within the overall range. This covers both indoor and outdoor product, as well as crossing the seasons. Emporium-style, extra-large pots and planters and an extended outdoor living collection will enable retailers to seamlessly extend their home style into the garden.
The vast majority of Ivyline products are manufactured close to home in Europe, reducing the carbon footprint involved in their production and ensuring they won’t be left trapped in the Red Sea or Suez Canal ahead of delivery. Many items in the collection are also made from eco-friendly materials such as recycled glass, wicker, jute and seagrass.
The Ivyline stand will occupy a prime position close to the entrance of Hall 7, where a whole new product category will be launched. “We don’t want to reveal too much ahead of the show,” says Ivyline Managing Director, Scott Thomas, “but we’ll be introducing a line that’s completely different to anything currently available on the market. We have also brought forward the launch of our Christmas collection by three months and can’t wait to showcase it for the first time at Spring Fair. We also have a host of exclusive show offers lined up for retailers who place orders during the show.”
Royal Botanic Gardens, Kew
Gift buyers at Spring Fair are expected to make a beeline for the Ivyline Royal Botanic Gardens, Kew-licensed collection, which is sure to be a showstopper once again. Already a highlight of the Ivyline offering, the 2024 collection is especially strong and Spring Fair represents the first opportunity for retailers to view it in its entirety. Visitors can look forward to seeing plenty of the gorgeous botanical prints, for which the Kew collections are renowned and which help make the lines exceptionally good for gifting. After selling out completely in 2023, the Kew-licensed outdoor collection has also been expanded for the seasons to come.
Spring Fair will see the unveiling of a brand-new collection for this year’s Autumn/Winter season, with a warm autumnal palette and key focus on all things festive. Ivyline’s directional trend edits for 2024 season include Autumn Living, replete with embossed patterns and the warm tones of cinnamon, sage and damson. Country Charm, will help you achieve the classic, cottagecore style that’s so beloved in Britain, with rustic, textured finishes and soft, muted colours. Sophisticated Opulence brings elegance to the home with darker inky colours and a touch of the achievable luxury that Ivyline is renowned for, whilst Festive Elegance puts Christmas in the spotlight with glorious metallic finishes and handmade frosted glass pieces which are as sustainable as they are stylish.
Hero pieces for Advent will be an irresistible focal point for Christmas, with an extensive selection of poinsettia and cyclamen pots for these favourite festive houseplants. Charming pinecone and pumpkin-themed candle-holders offer wonderful gifting opportunities, whilst the Ivyline candle collection – 100% made in Europe – has also been extended for 2024.
A series of Christmas-specific trend edits – Rustic Retreats, Winter Cabin, Nordic Noir and Noel – will help merchandise teams create enticing displays for the prime shopping season. Eye-catching table centrepieces, luxurious fireside accessories, stocking and wreath hooks, a breathtaking array of pots and planters, plus Christmas tree skirts and containers complete the comprehensive range.
Spring Fair will run from 4-7 February 2024 at the NEC, Birmingham. The Ivyline stand is expected to be extremely busy for the duration of the show and visitors are strongly encouraged to book appointments in advance to avoid disappointment. You can fill in this simple contact form to request an appointment and/or download Ivyline brochures.
Last but not least, Ivyline has put together some fabulous goody bags filled with gifts from Royal Botanic Gardens, Kew licensees, for Spring Fair visitors only.