Hyve Group, a global leader in events and exhibitions, has today announced exciting news about the co-location of Glee and Autumn Fair at the NEC Birmingham. Glee will take place from 8th – 10th September 2026 whilst Autumn Fair will take place from 6th – 9th September 2026.
This strategic move by two industry-leading trade exhibitions unlocks multiple benefits for their respective sectors, creating a stronger, future-proofed platform that supports the long-term retail growth and successes of the industries they represent. Driven by industry feedback, extensive research, and considered planning to streamline the buying calendar, the co-location will deliver new opportunities, maximise return on investment and enhance the experience for both exhibitors and visitors.
Glee, the premier event for the garden retail sector, will continue to run as a dedicated three-day showcase for the garden, leisure, and pet industries. Autumn Fair, the UK’s leading home, gift, and fashion exhibition, will run alongside Glee at the NEC with a four-day content programme. Each show will continue to bring their distinct identity, voice, and ethos.
Delivering tangible value across the board, aligning both events unlocks extensive commercial opportunities. Exhibitors gain access to a broader network of high-quality buyers spanning home, gift, and garden sectors. Meanwhile, the thousands of retail buyers attending Glee and Autumn Fair will benefit from expanded cross-sector buying opportunities, accessing a wider range of suppliers, trends, and innovations.
Enhancing return on investment for all participants, the co-location delivers cost and time efficiencies, providing strong insight into broader consumer trends that are driving growth opportunities for both audiences. Ultimately, co-location will foster new business partnerships, streamline the sourcing experience, strengthen innovation, and drive increased sales for all involved, resulting in an exceptionally powerful and uniquely comprehensive trade event.
Jackson Szabo, Retail Portfolio Director, Hyve Group, comments, “We’re excited to announce the alignment of Glee with Autumn Fair from September 2026. The Hyve Group’s heritage across its retail portfolio, Spring Fair, Autumn Fair and Glee, has been delivering commercial opportunities to brands and buyers for over 75 years. Looking to the future, the co-location aligns with our mission to support and spearhead growth within the UK retail and garden sectors. We are excited about this next step for Autumn Fair and Glee and look forward to welcoming our communities to an even more dynamic and commercially rewarding event in 2026.”
Glee and Autumn Fair continue to connect industries by driving innovation, fostering collaboration, and inspiring growth. To learn more or to register interest in exhibiting at Glee 2025 (16th – 18th September, NEC Birmingham) visit www.gleebirmingham.com and for Autumn Fair 2025 (7th – 10th September, NEC Birmingham), visit www.autumnfair.com.
