The London Home Fragrance Show launches this Summer, 9–10 July, as the UK’s first event created exclusively for the home fragrance sector — a dedicated stage designed to unite the entire supply chain. From brands and retailers to distributors and suppliers, the show establishes a new annual meeting place shaping the future of the industry.
Set in the heart of London, the event connects producers and retailers at the moment innovation meets opportunity. With the UK home fragrance market now worth over £1 billion, the show becomes a must attend destination for discovering new products, forging partnerships, and positioning businesses for international growth. For buyers and brands seeking to anticipate trends, meet market leaders, and elevate their collections, this is where it happens.
The event showcases a comprehensive range of business categories within home fragrance, including scented candles, reed diffusers, room sprays, wax melts, textile and linen fragrances, natural and vegan formulations, scent accessories, premium packaging, private label solutions, and scent focused services for hospitality and B2B markets.
Exhibitors confirmed for 2026 include British Wax Limited, Cerabella, French Soaps, Maison Parfum, Millefiori Milano, Stoneglow Candles, The Fragrance Foundation, Voluspa, Wildflower Botanicals and many more.
Seminar Programme
The free seminar theatre will feature a curated programme exploring the commercial, creative and technical forces shaping the future of home fragrance. Sessions include: The Future of Home Fragrance: Market Shifts & Global Opportunities;Sustainable Materials & Packaging: Innovations Reshaping the Sector; The Power of Scent in Retail & Hospitality Environments; Designing for the Modern Consumer: Trends in Aesthetics, Ingredients & Experience; Brand Building in Home Fragrance: Storytelling, Positioning & International Growth; Regulation, Compliance & Safety: What Every Brand Needs to Know; How Technology Is Transforming Product Development & Scent Delivery
The London Home Fragrance Show is built on the foundation of the Honegger Group, an international exhibition partner active since 1970. With a network based in Milan and branches in Düsseldorf, Paris, London and Dubai, the Group brings a proven, commercially structured framework to the home fragrance sector — from market research and promotion to stand design and on site delivery.
Rob Sherwood, Joint CEO, Honegger Ltd, commented: “Sourcing is becoming more selective, more intentional, and more commercially demanding. Retailers and buyers in the home fragrance sector are under more pressure than ever to find products that sell and stand out. The London Home Fragrance Show exists for exactly this shift, giving buyers the chance to meet makers, understand products, and source with confidence.”
