The mischief makers at Beano and their licensing agent, Bulldog Licensing have collaborated with Mr Jones Watches to celebrate 75 years of Dennis the Menace. The watch launches today – Friday 29th May – and is limited to 750 pieces.
Crispin Jones, director and founder of Mr Jones Watches, said: “Beano is a true British institution, loved by generations of kids, myself included. As a British brand, we were thrilled and inspired to create a watch to celebrate this milestone for Dennis. It’s been a real joy to work with Beano and bring this watch to life. As we do all the printing and assembly of our watches right here in London, we were able to explore many different options for the design and get to the point where we’ve created something really outstanding that captures the spirit of Dennis (and Gnasher!)”
Rob Glenny, Executive Director Kids Community Growth at Beano, said: “2026 is Beano’s Year of Mischief, when we celebrate Dennis the Menace turning 10 for the 75th time – and the creative mischief he represents: the humour, creativity and imagination that fuel childhood at its very best. We’re delighted to partner with the brilliant artists at Mr Jones Watches to create something that captures that same playful spirit and reminds grown-ups everywhere that no matter how much time passes, being a kid never gets old.”
Mr Jones Watches was established in 2007 and has grown to become the largest manufacturer of watches in the UK. More than simply being made in the UK, Mr Jones Watches are a celebration of the playful and creative, rather than the purely functional watches of the past. Now the British watch brand boasts workshops in London and a flagship store in Covent Garden.
Alistair Audsley, founding CEO of trade body, the British Watchmakers’ Alliance, said: “I can’t think of a better showcase of British creativity and sheer fun than Mr Jones Watches and Beano. Spending time at Mr Jones Watches also makes you realise just how much hand craft goes into their incredible creations. For the lucky owners, I hope these watches are a daily reminder of Beano’s motto, ‘Growing up can wait!’”
Mr Jones Watches will also host a birthday party for Dennis in their Covent Garden store the following week (Saturday 6th June), and everyone is invited. Beano illustrator Nigel Parkinson will also be in attendance, drawing visitors in his classic comic book style.
