Laura Ashley has formed a new licensing partnership with leading publisher and distributor Carousel Worldwide, bringing a branded collection of stationery to retail. Available in-store from 1st September 2026, the collection will launch across a number of key UK retailers including John Lewis, Waterstones, Amazon UK Easons and TGJones, with further distribution planned.
The launch marks a fresh expression of Laura Ashley’s signature aesthetic across paper products, combining timeless prints, heritage design and practical everyday organisation. The initial collection will feature four products: three calendars (Month to View Wall Calendar, Month to View Slim Calendar and Week to View A3 Calendar) and one notebook, each showcasing some of the brand’s most loved archival prints, with prices ranging from £6.99 to £14.99.
A key highlight of the collection is the introduction of Carousel’s new A3 Week to View format, developed in response to continued consumer demand for planners and organisers. The format combines generous weekly planning space with Laura Ashley’s distinctive floral prints, offering both functionality and design appeal.
The collection draws from the rich Laura Ashley archive, featuring a number of their most enduring prints. Pennywell Grove, a timeless celebration of nature, featuring delicate anemones and trailing nasturtiums in an elegant design, features on the cover of the Week to View A3 Calendar. Shepherds Purse, originally featured in the Laura Ashley Home Collection in 1978, showcases stylised roses, poppies and daisies amongst butterflies and birds in flight, capturing the romance and beauty of the natural world and features on the cover of the Month to View Slim Calendar.
Summer Palace, first introduced in 1988, originated from an antique Edwardian chintz curtain and chair cover from the Laura Ashley archive. This chinoiserie-inspired print remains one of the brand’s most recognisable and loved designs, and features on the cover of the Month to View Wall Calendar
Poppy Marshall-Lawton, Vice President at Laura Ashley, comments: “We are thrilled to partner with Carousel Worldwide on this beautifully considered collection. Our prints have always been at the heart of the Laura Ashley brand, and this collaboration offers a wonderful new way for customers to enjoy some of our most iconic archival designs in their everyday lives. Carousel Worldwide’s expertise in creating premium paper products, combined with their strong commitment to sustainability, makes them an ideal partner for us as we continue to expand our lifestyle offering.”
Summer Palace, first introduced in 1988, originated from an antique Edwardian chintz curtain and chair cover from the Laura Ashley archive. This chinoiserie-inspired print remains one of the brand’s most recognisable and loved designs, and features on the cover of the Month to View Wall Calendar.Poppy Marshall-Lawton, Vice President at Laura Ashley, comments: “We are thrilled to partner with Carousel Worldwide on this beautifully considered collection. Our prints have always been at the heart of the Laura Ashley brand, and this collaboration offers a wonderful new way for customers to enjoy some of our most iconic archival designs in their everyday lives. Carousel Worldwide’s expertise in creating premium paper products, combined with their strong commitment to sustainability, makes them an ideal partner for us as we continue to expand our lifestyle offering.”
Martin Rees-Davies, Licensing & Business Development Director at Carousel Worldwide, comments: “We are delighted to be working with Laura Ashley, a brand that we have admired for many years. The heritage of Laura Ashley is a perfect fit with Carousel Worldwide and we have loved working with so much history to create some outstanding products that will be loved by everyone that uses them.”
This new collaboration reinforces Laura Ashley’s continued expansion into lifestyle licensing categories, while celebrating the enduring appeal of its archive prints through thoughtfully designed, everyday products for modern consumers.
