pelargonium for europe

Shabby Chic Florals and Wabi-Sabi Style

True beauty lies not in clinical perfection, but unique imperfection, as reflected in the constantly growing trend for upcycling, retro and vintage-looking interiors and garden styling. The traditional Japanese aesthetic concept of wabi-sabi has also taken root on UK shores. With its serene acceptance of transience and imperfection, wabi-sabi appreciates beauty that is “imperfect, impermanent,

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Work the Pelargonsjuka trend in retail merchandise and hospitality settings

The joys of flowering houseplants are enthusiastically appreciated in homes across Europe and the same aesthetic and mood-enhancing benefits can be employed to similar great effect in retail and hospitality environments. With their vibrant, multi-coloured blooms, easy-care properties and romantic natural style, pelargoniums and geraniums are classic floral beauties which never go out of fashion.

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