Whether as a pot plant or cut flower in bouquets and arrangements, the poinsettia – also known as the Christmas Star – comes into its own as an interior decoration and wonderful gift during the festive season. With beautiful bracts that are available in a broad variety of colours and shapes, there is a perfect
Floral inspiration for the festive season Read More »
Stars for Europe (SfE) is once again supporting retailers and florists to drive increased poinsettia sales during the festive season. SfE is the European-wide marketing initiative dedicated to promoting the joy of poinsettias to retailers and consumers, with a spectacular new content selection which provides retailers with access to everything they need to promote the
Stars for Europe shines a light onto poinsettias Read More »
December 12th is the official occasion of National Poinsettia Day, marking the date when Joel Roberts Poinsett – the US congressman who introduced this winter flowering beauty to America – died, but not without bequeathing the iconic Christmas Star plant to his homeland. Poinsettias are the most popular winter houseplant, offering endless decorative opportunities for
Mid Century Style for National Poinsettia Day Read More »
Tips for florists and garden centres to create in-store displays and inspire customers. As the autumn and winter months arrive, customers’ thoughts turn to cranking up the cosiness inside their home. Inspiring displays of colourful plants, such as poinsettias, play a big role in this. The marketing experts at Stars for Europe show you how
How to make Christmas displays for better sales Read More »
Everyone wants a reputation as a seller of quality plants, because if plants prove difficult for consumers to keep alive, they might avoid buying them again. Poinsettias have an undeserved reputation as a fussy plant, but in fact, caring for them is easy if you remember a few special tips. The poinsettia experts at Stars
5 special care tips for retailers to maximise poinsettia sales in-store Read More »
The experts from Stars for Europe present two ideas for festive table centrepieces and room decorations using poinsettias, from Woodland Wonderland to Alice in Wonderland-style candy colours. When friends and families gather to celebrate and eat together at Christmastime, a lovingly decorated festive table is a must. With their showy bracts, poinsettias are ideal as
Beautiful Christmas Tablescaping with Poinsettias Read More »
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