Poinsettia growers are gearing-up for what could be their busiest season ever. Soaring interest in indoor plants, driven by social media and the fashion for filling homes with greenery, is driving the market for more natural festive decor. So says Stars for Europe, which represents leading European poinsettia breeders and champions the poinsettia – an
Bringing nature indoors at Christmas Read More »
A combination of growing urbanisation over the past few years, followed by an extended lockdown which resulted in huge numbers of people working from home, is fueling a massive boom in houseplant ownership. No more merely home accessories, houseplants are part of a stronger focus on lifestyle and health, which has seen millions of new
Social Media influencers make plants their priority Read More »
There is no question that poinsettias are well recognised as the ‘Christmas flower’ with droves of buyers bringing these colourful bracts into their homes throughout the festive season. This year, however, retailers have an unrivaled opportunity to bring poinsettia to the attention of even more customers as the popularity of houseplants continues to skyrocket. Here,
Capture a new generation of Poinsettia customers Read More »
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