Carte Blanche Greetings to produce Simon’s Cat licensed plush

Simon's Cat
Simon’s Cat

Carte Blanche Greetings has announced that it has acquired the license to produce Simon’s Cat licensed plush products, after a deal was struck earlier in spring with the character’s creator, British animator Simon Tofield.

The initial plush collection will be launched in October 2011 and will include a mini key-chain line and sound-chip plush in a variety of different sizes.

The head of marketing at Carte Blanche Greetings, Jocasta Kelsey, said that: “Fans from all over the world fell in love with this adorable and anarchic comical cat when he launched himself online a few years ago. We are therefore, absolutely delighted to be working on the fantastic Simon’s Cat brand with the [licensing agent] Zodiak Rights team and look forward to launching our range of plush product.”

The award-winning Simon’s Cat also has another licensor on board in the form of Only 4 U, which is to produce a collection of  tote bags, travel accessories, glassware and food storage. Products in these categories are set to launch from early 2012.

Simon’s Cat is an animated cartoon series  featuring a hungry house cat who uses increasingly heavy-handed tactics to get its owner to feed it.

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