Fortnum & Mason, Japanese lifestyle brand Muji and Tesco join retailers backing National Stationery Week.
The last few days have seen a flurry of retailers wanting to get involved in National Stationery Week which takes place from Monday 31 March to Sunday 6 April. As publicity for hte nation wide steps up ahead of the all important launch date, branded taxis have already hit the road in London, Birmingham, Manchester and Glasgow.
National Stationery Week is organised by the London Stationery Show and is a celebration of putting pen to paper and all things stationery. The Get Britain Writing and Get Kids Writing campaigns promote the importance of writing and being able to write by hand, and not just text and email, and are supported by the Post Office, National Handwriting Association, Greeting Card Association and Writing Instruments Association.
The list of high street names taking part in National Stationery Week reads like a who’s who of UK retailing and includes Amazon, Bentalls, Blott, Fortnum & Mason, Funky Pigeon, Hobbycraft, John Lewis, Muji, Paperchase, Post Office, Poundland, Ryman, Sainsbury’s, Tesco, the Pen Shop, The Works, Websters Pen Shop, Wilkinson and independents that include card and gift retailers, bookshops and stationers.
“National Stationery Week and Get Britain Writing have caught everyone’s imagination – retailers, suppliers, schools, consumers and the media” says organiser Chris Leonard-Morgan. “It’s a huge promotion and sales opportunity for everyone, and is already becoming quite a talking point on Twitter and Facebook. It’s great to see so many people talking about stationery, and hearing what they have to say about it.”
National Stationery Week is sponsored by Faber-Castell, Letts Filofax, Post-it, Sheaffer and Zebra Pen.
For information about National Stationery Week and Get Britain Writing, go to www.nationalstationeryweek.com and follow hashtags #NSW14 and #GetBritainWriting on Twitter @NatStatWeek and Facebook
